Thinking cloud is thinking application-centric. Organizations utilize public cloud offerings because they want to focus on their revenue-generating applications rather than managing infrastructure. And from there we already can draw the significance of Application Performance Management (APM) in public cloud environments. If we focus on our application, a focus on its performance is essential. Even more important than that is how our application’s performance is perceived by our users. To gain this insight, it is crucial to monitor our application’s performance from our users’ perspective; that’s where User Experience Management (UEM) comes into play. In this blog I spend some thoughts on the paradigms that I perceive as requirements of modern APM solutions.