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Go ahead and build your site where the password is not masked. See how many complaints you get then..

When my professor enter his password and the screen is projected on the wall he's not of the same idea...

"It's therefore worth offering them a checkbox to have their passwords masked; for high-risk applications, such as bank accounts, you might even check this box by default," he suggests. "In cases where there's a tension between security and usability, sometimes security should win."

I laughed out loud when I first read Nielson's post a few days ago. However, once you stop and think about it, he's got a point that's worth evaluation and research.