Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes?
It would seem churlish to deny the impact crowdfunding has had over the last few years, with an ever increasing array of platforms providing funding for an ever expanding number of projects. That many of these projects have been the kind that would not normally be served by more established funding channels merely adds to the allure.
You’ve already implemented your enterprise social network and a community is starting to flourish. Awesome! Only one problem: your executives aren’t convinced. Dubious execs can slow the momentum of the enterprise social network, so it’s crucial to make sure that you get full backing from your higher ups.
I wrote a few months ago about the benefits we derive as people from the ‘relationships’ we have with people we see regularly in our communities, be they regulars in our gym or the people we see every day on the train to work.
We’re months past the winter holidays and sellers have a great chance to think about what we’ve learned, now that the dust has settled. Each holiday shopping season is an intense, focused study in what motivates customers to buy and brings many opportunities for improvement.
Open innovation is an increasingly well known concept, as organizations seek to get more out of the talent at their disposal, whether that talent is officially theirs or not. Obviously the most well known kind of open innovation is the outside in variety, whereby organizations seek to bring in knowledge and ideas from outside and apply it to problems or challenges they’re facing. Crowdsourcing is the embodiment of this.
As you may have seen in my post From Google to Gaga: The Top 9 Takeaways from SXSW 2014, the biggest breakthrough in tech this year wasn’t a new startup. It was the subject of privacy.
Whilst there are considerable doubts over the reliability of guides on creating viral content, there are no shortage of attempts to predict both how content spreads, and thus the kind of content that will do so. A new study published recently by Stanford academics has set out to explore the viral nature of photos.
Last week the compliance and legal community gathered in sunny Orlando for the SIFMA Compliance and Legal Society’s 46th Annual Seminar. At the seminar, compliance and legal professionals come together to discuss the significant challenges faced by the financial services community and to explore ways to address ongoing regulatory changes.
Last week I looked at a number of sites that are aiming to directly involve patients in the improvement of healthcare services. What arguably began with WellSpringboard winning the PCORI prize has since blossomed into a niche industry, with a couple of sites emerging to offer patients more of a say in how to improve their healthcare.
With over 1 billion users worldwide, Facebook is a key social platform for financial services professionals to reach out and connect with customers. Every day, agents and advisors use their Facebook Business Pages to share content, post updates on their business, and provide useful insights into what is happening in the market.
The success of our organizations at hiring the bets managers has been a constant source of consternation on the blog for sometime now. Only last month I wrote about the frankly shocking data returned by the recent Gallup survey suggesting that over 80% of managers are not up to the job.
Much has been said recently about the importance of the CIO and CMO relationship. Whether the focus is on a shifting balance of power or on the need for closer cooperation, it’s clear these two functions are key to the digital transformation of an organisation’s ability to identify and respond to customer demand.
I’ve written a few times recently about the value of conscientiousness to a social business, and how caring for your peers encourages collaborative behaviours. A new study into workplace compassion highlights the value it can bring, both to employees and the organizations they work for.
Many have you been asking When will the Jive Community upgrade to version 7? Well, I'm happy to announce that day has come.
Reviews are hugely important for restaurants, hotels, even doctors. That much is pretty widely established now, and has contributed to the rapidly growing industry in the provision of fake reviews.
Most marketers are using content marketing but only one-third think they are effective with it.
Being innovative is one of those things that most organizations want to be great at, but few actually are. A big reason for this failure is that few organisations are actually structured to deliver innovation. Most are structured to do the things they do, and to do them as efficiently and as profitably as possible.
After you have developed a clear intranet strategy as explained in my post ‘How to develop an intranet strategy‘ you then need to follow this with an implementation plan, publishing standards and a governance framework.
I looked yesterday at the general trends in how MOOCs are regarded in the workplace. It was based upon a new study looking at perceptions of MOOCs for things such as professional development and even recruitment.
As someone who has managed corporate social media channels for the last NINE years (yes, I started with a corporate MySpace page), I often get wrapped up in the business goals and numbers surrounding social
The future of work is one of those topics that seems to have reached it’s time. We’re seeing a number of things coming together that have prompted no end of discussions around what this future should look like and how organizations can best provide the kind of environment people want to work in.
No Email Day began as a viral marketing campaign encouraging people to avoid email for 24hrs on 11th November 2011 and use alternative methods of communication to be more productive with their time.
The healthcare industry has been amongst the more enthusiastic exponents of crowdsourcing. Last year I wrote about CrowdMed, a site that aims to crowdsource second opinions for patients unhappy with their initial diagnosis.
As social media grows increasingly popular among RIAs, there are still questions regarding testimonials, endorsements and recommendations on social sites. The SEC’s recent guidance allowed for certain use of third-party commentary on social media that would not violate the “testimonial rule.”