I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers?
This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers.
New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions.
I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc.
Imagine being offered a job which included housing, schooling, upward mobility, food, shelter, safety - where you could start as a server, or janitor, or gardener, or laborer, or at any level, and work your way up, becoming rounded as you go; leave any time you wish.
Coverage of the Olympic games in Sochi gives us beautiful insight into the future of marketing. This is the first time we’ve seen wholesale use of drones, sequential photography, and the use of virtual leader linesto show how competitors stack up in every race that has a finish line.
Last year in my 2013 marketing predictions post, I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion.
When Google's new algorithm named Penguin appeared, many websites owners had to change their approach to working with content in order to stay afloat. The time of good and natural texts has come, and it's better to know how to write these texts if you want to please Google Penguin and not to be banned.
Social media marketing is the perfect way to reach millions of people each and every day. Facebook marketing is one of the best forms of social media marketing because you do not have to deal with the same restrictions that you do with other social media outlets.
As Twitter has risen as a social network, so too have the number of studies and articles proposing the secrets to Twitter success. This attention is perhaps not surprising given the considerable influence the site has on the way ideas spread.
We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.
One thing that people don’t necessarily think about with their Facebook timeline cover is getting conversions out of it. That’s fine as you are getting started, but at some point it should enter into the equation.
The famous New Yorker cartoon opined that on the Internet, no one knows you’re a dog. It portrayed a world where image was a rather transient thing, and participation online was more of a meritocratic process than is often the case in the real world, where our prejudices can flavour how we engage with others.
With the rise of social networks it has become easier than ever to dig beneath the veneer of a CV and learn a whole lot about a job candidate during the recruitment process. An entire industry has emerged around this to help and advise individuals on how they can manage their personal brands online.
Things that buzz are often dangerous and can result in a nasty sting. There’s been a lot of buzz around social network marketing in recent months; so much so that some famous names have floated themselves on the stock markets.
Google+ lost about 60 percent of its users in the recent past. This was a huge blow to the company since closure of some its divisions like Google Labs in order to concentrate more on the social media.
It’s widely accepted that one of the quickest ways to grow your following on social media is to run a competition. While great content and engaging conversation is all fine and dandy, nothing gets new followers flocking to your social profiles quite like a giveaway.
The word easy keeps coming up in this article for a reason. Business blogging doesn’t have to be hard, even when maintaining one.
Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing.
In a world awash with social media when people spend most of their time walking down the street with mobile phones glued to their ear or their eye, balancing a cup of coffee in the other hand and trying desperately not to make eye contact with any other people on their way to work, does signage have the place that it once did or should it be consigned to the virtual world only?
Malcolm Gladwell made famous the notion that you require 10,000 hours of practice to become good at something. With the rising popularity of content marketing, does the same apply to blogging? Does the more you do it equate to the success you see in it?
Ah, Twitter. You and I have had an interesting relationship over the years. More than once, I tried to start using you only to find your streams of information hard to follow and distracting at the same time. You’re unfair, too. While some tweet innocuous nonsense to millions of followers, I see my followers come in slowly, oh so slowly.
In the true spirit of social media, I learned last week about a phone call an associate had received offering him a discounted rate for a product he’d used for many years.
Scientific researchers have been prolific users of social media. Most of their usage has been restricted to dedicated social networks however, with the likes of Mendeley proving particularly popular. What of Twitter?
Several people have asked me how to blog and get a style, so this is a brief attempt to share a few thoughts around see one, do one, and be one.
Sometimes the on-line world just amazes me. I’m up to my ears in on-line social networks, have followers around the globe, am building significant and lasting relationships and keep in touch with friends on an almost daily basis.