S.E.O. in 2017 is more about the syndication and distribution of real content than it is about on-site optimization – which is done mostly by a well-setup modern content management system like WordPress, Ruby-on-Rails, or Drupal these days.  Therefor, the quality and formatting of the original content itself, the strategy for the targeting of the metadata, and the distribution of the content through groups, content aggregates, blogs and feeds becomes the main occupation of a social media marketer.

In 2017, the modern social media marketing agency:

1. Creates a strategy designed to target a specific topical or geographical audience,
2. Collects, arranges and/or manufactures real content of interest to that audience
3. And then distributes that well optimized content  through modern social media channels, building a trail back to the source.
4. It is more about internet publishing and modern distribution in 2017

A good example to use to illustrate the results from this methodology carried out is a domain that we now have for sale from a client ( the third to own this domain with us) who did not renew last spring.  Sometimes the greatest challenge for us, as technology and publishing professionals, is to get the clients to appreciate and acknowledge what we have done for them when we do a great job.