3 Quick and Easy Ways to Build a Profitable Opt-In List
Join the DZone community and get the full member experience.Join For Free
An opt-in list is the list of people who opt in to your website and want more information.
You will have read or heard about the many success stories of people creating a small fortune with opt-in lists, but where can you start? You might have already tried to grow a list, or heard about many others who have tried, but failed. Even if you have followed advice to a T but haven’t been able to make a profit in the past, it is possible for you to still grow the list that you need.
But just having a big list is not enough. The fact is, that some people still lose money even with a big list, if they incur expenses by hiring writers but only have a very small percentage of sales.
So what could have gone wrong? Why have others succeeded where you have failed?
Whether you have already started an opt-in list, or have tried and failed, or if you have a list but don’t make money from it, it is not too late. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
Find a Niche
1) Pick and study your chosen niche so that you can make sure that your customers can trust you and your products. Just launching your opt-in list does not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.
Find a Product
2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have interest in, make sure that it is both popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.
Find a Teacher
3) Talk to others who have already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Baby Opt In Lists Need Nurturing
Once you have your list, remember to nurture it and look after it. If you neglect it, you may risk turning warm subscribers to cool ones.
Opinions expressed by DZone contributors are their own.