All it takes is one look around you wherever you are and you’ll see people all around you, in their own little worlds, with smartphones or tablets.
In the UK, we tipped the half way mark in Novemeber 2012, over half of all searches are now carried out on mobile devices. We all know that smart phone usage is sky-rocketing, but would you be surprised if you knew the following?
Here are 3 mobile stats that you need to know:
1.) The number of smartphones, tablets, laptops and internet-capable phones will exceed the number of humans in 2013, according to a Cisco report.
A few years ago, it was rare to find someone with a phone that could access email: now it’s the norm.
2.) 68% of UK smartphone owners used their device to check email in the past 30 days. Only text messaging was more popular (92%) Nielsen – “The mobile Consumer” (Feb 2013)
Not only do many people now own smartphones, but many of are using these devices to check their email. In March 2013, 43 percent of all email was opened on a mobile device, according to Litmus. But that number alone doesn’t tell the whole story. For some comparison, mobile opens were at just 10 percent in 2011 — that’s an incredible 330 percent change. And while mobile opens are skyrocketing, desktop opens are going in the exact opposite direction — down 44 percent over the same time period.
3. 58% of marketers say that mobile will affect their email marketing in the next 12 months.
According to marketers in surveyed in MarketingSherpa’s 2013 Email Marketing Benchmark report, mobile marketing will affect marketing more than anything else over the next year.
58 percent of marketers indicated that smartphones and tablets will have the greatest impact on email over the next year, even more than social media.
How will it affect their emails? Instead of designing emails for large screens, marketers will need to design emails for fingers and thumbs.
What does this mean for you?
All of these stats make it very clear that email is no longer limited to desktops or laptops. This means that you need to create emails that look great no matter where they will be read — on a desktop, a laptop, a tablet or a smartphone.
In the email marketing world, we call these mobile-friendly emails.
It’s not. It’s actually a lot easier than you might think and you don’t even need any fancy tech skills.
Would you like to find out how to make your emails and newsletters mobile-friendly?