While it's certainly true that you should learn from your mistakes, you should also heed warnings and take advice from both businesses and individuals that succeed. This is especially important in mobile app development, where room for error is tiny and success is measured by downloads and positive reviews.
Let's take a look at four mobile app best practices as demonstrated by great app providers that continually grab high app store ratings.
1. Medisafe: Testing, Testing and More Testing
The funnel of mobile app users must start wide, or at least that's what Jon Michaeli suggested in a conversation with VentureBeat. Michaeli is the executive vice president of marketing and business development at Medisafe, an app that reminds users when they should be taking medication throughout the day and keeps track of information about their different prescriptions. The app currently boasts a four star rating on app stores.
However, by widening the top of that funnel to engage more users on Day One, a new problem appears: If that app performs inadequately, consumers will put it down.
Therefore, Michaeli asserted that "the need to test never ends." This means performing mobile app testing throughout development and continuing to ensure that the app is high quality even after launching it. Mobile app testing will help prevent bugs and glitches, but it also keeps users using the app.
"By collecting feedback and data on how its employees use its app, Uber improved it."
2. Uber: Collect Data and Feedback
Uber is responsible for a massive shift in transportation culture, and the ride-sharing company also revolutionized the mobile app industry, but Uber didn't always provide its employees with a well-performing mobile app. According to Wired, Uber -- which currently has three and a half star average in app stores -- recently set out to optimize its mobile app for its drivers, and here is where the lesson comes into play: The brand bridged the gap between mobile app developers and end users. By collecting feedback and data on how its employees use the Uber app as well as what features these individuals suggest, Uber was able to improve its mobile app. That dedication to delivering continuous quality sets this mobile app apart from the rest.
3. Disneyland: Use Device Capabilities
Disneyland is a magical place, and to navigate it, visitors typically picked up paper maps and combed over them looking for Space Mountain. However, in the 21st century, consumers don't use traditional maps, instead opting for Google or Apple Maps. The GPS capabilities of those mobile apps are what make them so useful.
It's no surprise then that Disneyland's four-star mobile app now has GPS functionality. This mobile app takes advantage of existing smartphone capabilities to improve its value and the user experience, and every other brand should take note of that. Of course, this could introduce some problems as smartphones are multi-dimensional machines with competing resources, so don't forget to perform mobile app testing against environments and conditions that real users face every day.
4. Canadian Banks: Offer Complete Experiences
"Canadian banks" aren't a company, so singling one out from the others wouldn't be fair. But as group, Canadian banks such as RBC (Royal Bank of Canada) and ScotiaBank are thriving in mobile. IT Business Canada found that on Android, the five banking apps that they analyzed all had four out of five stars. Why? These mobile banking apps provide consumers with a wide array of features and functions that these companies' websites offer. Mobile app developers should also take note that some of these apps leverage smartphone functions such as NFC for features such as mobile payments.
A lesson learned is a mistake avoided, and in mobile app development, this means keeping users engaged again and again to build trust and loyalty.