Building traffic to your website is vital, but it’s not the most important thing to your business. You could see thousands of visitors to your site every day, but if they’re not converting from visitor to client, then you see no benefits at all. In the end, the number of visitors that convert into customers or clients is far more significant than the number of people that land on your homepage on a daily basis. Of course, conversion is one of those difficult challenges – how exactly do you get website traffic to convert? Below, you’ll find four excellent ways to do just that.
Build a List
If you don’t have a mailing list, you’re short-circuiting your success. You can easily build a mailing list by using an opt-in form on your website. Essentially, you encourage your users to sign up for newsletter or free report or some such in exchange for their email address. Not only does this give you the means to connect with them later, but it provides you with a way to build interest in someone who’s already shown they want to know more about your business or your offerings.
Whether you’re offering a product or service, you can bet that your potential customers want to know what past buyers think about it before they make the leap and convert. Video testimonials offer a dramatic way to improve potential customers’ confidence in what you’re offering. In addition, because they’re video recordings rather than text-based testimonials, they’re far more authentic. It’s easy to fake positive text-based testimonials, but far harder to create authentic-feeling but false video testimonials.
If you’re looking for one of the best ways to get traffic to convert, games can provide a lot of traction. Games are the single most popular online activity today, and by adding a conveniently placed and evocative call to action at the end of the game, you can see a significant increase in your website traffic conversion. Games can also double as viral content, spreading on social networks and around the Internet like wildfire.
You don’t have to use a static opt-in form on your home page or a specific landing page. You can actually place it in a header form that appears at the top of each page. This makes it highly visible, but doesn’t block page content that your visitor wants to see. Make sure to create your header forms with eye-catching colors and designs to really maximize the use of this real estate.
As you can see, there are numerous ways to convert website traffic. The four options listed above are just the tip of the iceberg. However, of those four, using games has the most utility and the most potential for additional value (viral content, content marketing, etc.). The best option might just be to use a combination of all four of these tactics to see a dramatic increase in visitor conversion.