Mobile apps are getting popularity by leaps and bounds. It has become a staple in everyday life. Almost all the companies have their own mobile apps today. If not, they want to own a mobile app for their business soon.
Companies spend a large amount of money on mobile app development to taste the fruits of success. But, not all apps are successful. Yet, a lot of new apps fail. Sometimes they fail as soon as they launch. Why is that?
Here are some of the reason why mobile apps fail:
Research Performed Poorly
Before developing a mobile app for a business, the owner must do a complete research. He should gather as much information as possible about the existing apps. An app that is poor in research or not at all researched will never provide exact results. So, there are chances that you might include something that you should not. Or, you miss out on something that you should. So make a list of questions related to your app requirement such as:
- Is there a market for the type of app you want to develop?
- Is it a problem-solving app?
- What’s the competition like?
- Would people like and want to use your app?
- Will the app make someone’s life easier?
- Is the idea defined well enough to execute?
- Who is the potential audience
It's your responsibility to launch an app that is different from the existing ones. Research on these kinds of questions will help you in getting a unique idea that would attract the app users.
Not Acknowledging Platform Differences
If you are planning to develop your app on both iOS and Android platform, make sure you work on one at a time. Because Android has its own interface guidelines and iOS has its own. That's why they are two different platforms and use two different languages for coding.
Both the devices have their own specific ways, gestures, and buttons to operate. For example, iOS devices have an assistive button on the screen which Android don't have. Same way, Android devices have a back button which iOS devices don't have. You have to keep these differences in mind and develop your app for multiple platforms.
If you start developing on both the platforms same time, it can cause many hassles. There are chances that you may fail to handle complications on both platforms at a time. Thus, you may fail to meet the deadlines as well. This is why you should choose a native platform for the mobile app development. Read this article which describes why native apps are hotter than hybrid apps.
Not Focusing on App Performance
Your app is one of the most important weapons in your armory. Because it's got an unimaginable potential that you can use for the growth of your business. Besides, it is the kingpin of your marketing and sales efforts.
If your app lacks in performance, then there is no doubt that the UX design is poor. Bad UX is one of the major reasons for app failure. You need to rectify every error that may cause the app for a bad UX. If the app fails to engage and interact with the users, they would feel frustrated. So, how can you rectify those errors for providing a great UX design to your app users? You have to take care of four major things - app performance issues, long load time, long registration process and the complicated features that are difficult to understand or access.
Fail to Create a Pre-launch Communication Strategy
You are creating an app for your business. You and your developers know about it. But, if you don't communicate that with your customers, how they will come to know about your app? You have to communicate with the users frequently. Or else, it would end up with, “nobody knows about your app.”
You may do a great job with the designing and engineering of the app. But pre-launch communication is the vital part of launching an app. For that, you need to develop a well-planned marketing strategy. Take the help of social media and let your customers know about your app features. You can use Facebook and Twitter kind of social media websites to communicate with the users. Use them in the right form so that it will help you spread the awareness of your product/service.
Even if you do all the above things correctly, testing an app is essential. Every app has to go through many attempts of testing during the development process. Because there are bugs to interfere in the app performance. There are high chances that you find a lot of bugs in the first version of your app development. So, it's always good to test the app until all the bugs get fixed and solved.
Before launching your app to appear among your targeted customers, beta-test it. Fix the bugs. Test it again. There are several areas of testing an app such as UI and UX. Usability testing is another essential for your app to get launched. Know more about usability testing here.
Apps that are just about acceptable will shortly reach the route to failure. So, make sure the app you are about to develop shouldn't just be acceptable, but it should be perfect.