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5 Mobile App A/B Testing Fundamentals You Can't Afford to Miss

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5 Mobile App A/B Testing Fundamentals You Can't Afford to Miss

A/B testing is an opportunity to improve some neglected parts of your app. Check out these tips for where to start and how to make the process easier.

· Mobile Zone ·
Free Resource

Sometimes in life, you are faced with uncertainty. In those moments, no matter how much you try to do the right thing, nothing seems to work at all.

It is not about hating or loving the situation, it is about doing something about it. If you’re an entrepreneur or a small business owner, A/B testing in mobile app development is one thing that will steal your good night's sleep for sure.

But hey, the good news is, you just bumped into this blog post, which will cure some of your pain and put you in the right direction.

So let’s begin.

What to Look for When A/B Testing Your First App

The best place to start your A/B testing is to look for the most neglected area of your app. At times, a simple change can give amazing returns.

For instance, if you have an attractive app icon but a weak screenshot, test some new screenshots and see what happens. Of course, it won’t cost you a fortune, but if done right, this might give you wonderful results.

Now for the real stuff, some A/B testing fundamentals that can lead to fruitful results.

1. Before and After Testing

If you’re really looking forward to creating an app that converts, you need to try this out. It is suggested to test the water before you plan to swim in it.

To start off with, put one version of your app in the Google Play Store and analyze the traffic. Reasons being: the Google Play Store is free and you will get a chance to A/B test your app before you go for an iOS version of your app.

Next, you can make some changes in your version and test your mobile app for few weeks. This will give you enough data to analyze what is really working for your app.

There is no need to rush things just because you are super excited about your idea. Test your app in the Play Store and launch the best possible version for iOS.

2. Third Party Testing Software

With so much chaos in the world, you need to test variations of your mobile app. The good thing is some third party testing software can get the job done for you.

For example, you can use SplitMetrics (my favorite), Storemaven, or Test Nest to test your mobile app with some variations. You can create different mock-ups and see which one turns out best for you. You need to keep an eye on the traffic and the downloads you are getting with a certain mock-up. This is important because one variation can lead you better results than others.

3. A/B Testing Your Landing Page

If you have separate landing pages for your app, it is wise to test your page with Google Optimize first. Test the title, the descriptions, the icons, and even the pricing you are using for your app.

You can use email to check the response of your app with some users. For others, you can use your website (if you have one) to check what is attracting the users on your landing page.

If you already have a website, A/B testing will not cost much, but if you don’t have a website, you need to run some ads on Facebook to analyze the variations of your mobile app.

4. Use A/B Testing Polls to Get Feedback From Your Audience

The best form of feedback comes from your users. If you really want to create an app that is loved by your audience, you need to make them part of the process. Use A/B Testing polls to ask the preferences of the users. Design various icons of your app and ask the users for their feedback. You can take feedback on the usability of the mobile app and check out what user is looking for.

This is also a great way to learn the behavior of the end-user. The user will pinpoint what exactly they are looking for, and with that in mind, you can pivot your app for more usability.

5. Test for Various Devices

A big challenge in mobile app development is the variation of platforms, from HTC, to Samsung, to iOS.

Android provides a variety of screen sizes and resolutions. Test and run on various devices.

For iOS, there are significantly fewer devices to test on. But nevertheless, you need to consider every aspect of the hardware to get best results from your app.

Once you A/B test certain designs on your app, you will be able to predict how certain elements will affect the behavior of different users. You might turn out to create a more desirable mobile app that will run on every device.

Over to You

So here you go. Now you don’t have any reason not to go for A/B testing for your mobile app.

One final piece of advice I would like to suggest before you launch your app is to test your app with polls. See how others are engaging and responding to your mobile app, and do what best fits their needs.

Topics:
ab testing ,mobile testing ,mobile ,mobile app development

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