While number of downloads remains a clear priority for app makers at the initial months, it is the conversion of the download numbers into active users that remains important for an app throughout. The initial excitement disappears as soon as you realize that being dormant in download number does not enhance your revenue potential.
But mobile app developers can learn from the experience of countless apps and approach and try to add to the UX appeal in a way so that users keep coming back. An app stands out in the competition not just on the virtue of looking appealing at a glance, but mainly by making app constantly enjoyable for use. It is simplicity, ease, accessibility and visual appeal that make a user experience design perfect.
In this respect, learning from some of the common and most damaging mistakes is important. A long form for registration demanding too much user information to non-optimized mobile content for the finger touch to poor navigation to slack loading speed, there are still too many problems that mobile app developers need to address on a priority basis. Here below we provide 5 mobile UX design mistakes you should avoid at any cost if you want your users to come back and love your app.
1. Asking for too much information
We all detest filling out long forms whether on desktop or mobile. It adds to our agony infinitely when going through such an exercise on a mobile screen. Long forms with too many fields to fill up are especially frustrating on a smaller screen. Many mobile sites increased their traffic and competition rate simply by decreasing the form fields to a minimum of two or three. Secondly, form fields creating confusion or asking for too personal information is another pulling factor. Moreover, expecting users to input data just the same manner on a mobile device that they are used to do with a keyboard and screen, is a blunder. Here below we provide some quick and helpful tips.
- Offer simple forms with two or three fields and avoid asking users for too much information.
- Whenever applicable, auto-fill the forms.
- Auto-suggest already used numbers, common words, and phrases to fill it faster.
- By making use of device, tools like GPS, cameras, etc. let them opt for alternative ways to provide information. For example, through mobile GPS map they can tap on the map and provide address without typing it.
2. Touch targets and tiny links being too small and untappable
How many times have you experienced difficulty in tapping a link on your mobile device and eventually missing it for another link? Yes, this happens quite frequently when large fingertip just cannot make the precise tap on the link on a small screen. There are few crucial aspects to it.
- Enough space separating the touch targets is crucial for the fingertip to access them precisely. At least a 8 millimeters spacing between two touch targets is must, though a bit wider 10-millimeter spacing will add more ease.
- Tappable links on the screen or the form fields or any other touch targets should be bigger enough with appropriate pixel to make interaction easy for the user. Apple recommends 44 x 44 pixels as the minimum size of a touch target.
3. Creating a visual clutter with lot of colors and fonts
The design is not about just using a variety of colors and typography. The perfect blend of colors and fonts that make an app appealing always utilize a few shades and a consistent font throughout the app. While creating visual appeal is important it should not be a visual extravaganza at any cost. Secondly, maintaining a consistent approach with colors and fonts that represent your brand and app niche is also important. These apparent visual aspects should create an impact concerning your brand. Here are some tips.
- It is recommended to use not more than three colors in your design scheme.
- Choose colors to make a perfect balance and contrast.
- Choose shades that represent your brand.
- Choose colors that enhance visibility and readability. Avoid colors that cause distraction.
- Use one or two consistent font throughout the app.
- When using multiple fonts ask if you have a specific purpose in mind.
- When using two or three fonts see whether they complement each other and the general design attributes.
- Never use too stylistic fonts that offer a challenge for quick at-a-glance reading.
- Always consider contrast with the background and visibility on a smaller screen when using fonts.
4. Designing navigation by assuming that user knows how it works
A good navigation is still the key of great app UX. Users landing on the app first get an impression of the app through the ease of going around and finding things they need. Do you think users already know or are experienced enough on how your app may work? If you think so, you are probably making the biggest UX design mistake. Almost all great UX invariably assumes that the users have no idea of how the app works and they design their navigation accordingly. How can you help users navigating through the apps at every step? Here are some quick tips.
- Providing small text pop-up with hints as what to do next or what lies ahead can be a great way to help users navigating throughout. This technique does not cause disruption in flow but never leaves users confused at any point.
- Small tutorials appearing in screen overlay are also helpful to guide users regarding the steps ahead and app contents to be discovered along the way.
5. Non-optimized page loading speed for mobile
Slow page loading speed is killing. If the page takes more than 2 or 3 seconds to load most mobile users are likely to leave. A majority of mobile users wishes their pages to load as quickly as the pages load on a desktop. If the mobile site fails to respond to first touch, users being frustrated either leave the site and go elsewhere or try to push some buttons haphazardly. Obviously such reaction is detrimental to the site’s reputation. Moreover, with page loading speed being now a search rank consideration imposed by Google and other search engines, you cannot afford to leave page speed considerations unattended. Here below we provide some tips to enhance page loading speed.
- Optimize the size of the heavy visual and video files for faster loading.
- Avoid using flash as it is already proved a killing element to page speed.
- Set priority for contents while loading and while the heavier elements load give your users some content to bite on.
- While using CMS, make it updated frequently.
- Use dynamic cache to ensure enough room for the app to load every time.
- Consider embedding site resources in HTML.
- Reduce stylish scripts and sheets to a minimum.
- Avoid or optimize redirects.