5 Reasons Why SSL Certificate Is Important for Your Website

You must have often seen "HTTPS" written in the web address bar, right before the domain name. The S symbolizes the security and safety of the website, as well as the data shared on it. It also indicates that your website has SSL security. Secure Socket Layers (SSL) certificate tell visitors that a given site belongs to a legitimate and verified owner.

An SSL certificate is essential for a website irrespective of the fact it is a simple blogging site on WordPress or a large e-commerce platform serving customers across the world. If you are wondering what makes this security certificate so important for a website, read further.

Ensures Data Protection

Cyberattacks have become more sophisticated with time, and so have the solutions to counter these attacks and hackers' tactics. SSL certificate is one such solution. SSL encrypts or scrambles the data when it passes between websites or web servers. In other words, the data gets locked, and it can only be unlocked by the intended recipient. It is done to ensure the security of sensitive data, such as credit card, social security numbers, username, IDs, and passwords. SSL certificate keeps such critical information out of the hands of cyber crooks by turning data into an undecipherable format.

Increases Customer Trust

What user doesn’t trust a secured website? In fact, they are more likely to use a secured website rather than the one that can harm their device or give data in the hand of cybercriminals. There was a time when users weren’t much aware of SSL certificates, but now, they know what a padlock icon and https indicate.

SSL certificates sow a seed of trust in the website visitor’s mind. It sends a message that you take your customers seriously and respect their privacy. Visitors’ information is protected from fraud; thereby, they show confidence sharing contact details, payment information, etc. on your domain and subdomains. To take their trust to another level, you can always add SSL site seal to your website.

Enhances Website Speed

The speed of a website determines its ranking on search engines. The faster the website, the more the traffic. Therefore, your website with SSL certificates will get preference in search engine results. HTTPS improves the loading speed of web pages. Eventually, more people can visit your site and stay there for longer because they know more about your deliverables. There are various factors that differentiate an HTTP from an HTTPS-enabled website, and speed is one of them.

Google Displays Your Site Properly

For any website that is not SSL validated, Google shows a page alert saying that your connection isn't private. No doubt, Google is the most used search engine amongst all and people like its interface. Not to disappoint its users, Google takes extra efforts. Google Chrome supports encrypted pages with a padlock icon and green address bar. In fact, in 2018, Google decided to accept HTTPs sites by default and show HTTP websites to users after warning them that it’s not safe.

Better User Experience

Users are much aware of a secured website. They know the significance of the SSL certificate. With SSL, they will not be apprehensive of sending information to or receiving from anyone, and it will lead to improving their experience many times. For instance, while shopping at an e-commerce platform, the visitor will be able to give card details without thinking twice, if that site is validated by SSL. Eventually, it also helps in improving the conversion rate for any online business.

Wrapping Up

Investing in an SSL certificate is a great way to let visitors confide in your website and, also, turn them into customers. Doesn’t ROI for website security certificates sound promising?