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6 stages of social business adoption


The Social Organization  outlines six distinct stages organisations go through on their way to becoming a social business.

  1. Folly – when people think social media is a waste of time
  2. Fearful – when people are scared of giving people a voice
  3. Flippant – neither fear nor fervour.  Build and pray approach.
  4. Formulating – when value is seen and strategies attempted
  5. Forging – where people integrate social media into their daily lives and it breaks out of a community manager/marketing dept responsibility
  6. Fusing – the most advanced attitude, when social media philosophies are at the heart of everything we do.

Which stage are you at?


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