Over a million developers have joined DZone.

6 stages of social business adoption

·

The Social Organization  outlines six distinct stages organisations go through on their way to becoming a social business.

  1. Folly – when people think social media is a waste of time
  2. Fearful – when people are scared of giving people a voice
  3. Flippant – neither fear nor fervour.  Build and pray approach.
  4. Formulating – when value is seen and strategies attempted
  5. Forging – where people integrate social media into their daily lives and it breaks out of a community manager/marketing dept responsibility
  6. Fusing – the most advanced attitude, when social media philosophies are at the heart of everything we do.

Which stage are you at?

Topics:

Opinions expressed by DZone contributors are their own.

The best of DZone straight to your inbox.

SEE AN EXAMPLE
Please provide a valid email address.

Thanks for subscribing!

Awesome! Check your inbox to verify your email so you can start receiving the latest in tech news and resources.
Subscribe

{{ parent.title || parent.header.title}}

{{ parent.tldr }}

{{ parent.urlSource.name }}