5 Tips On How To Keep Clients Happy
So, your company has mastered the technical aspect of operations. But have you done everything you can to keep your customers coming back for more?
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Consumer satisfaction is at the core of what every company is trying to achieve, but what are the key principles that make this goal attainable? In this article, I will outline five strategies that will strengthen your relationship with your clients and make your company thrive on consumer satisfaction.
Communication is the Key
Communication is the most important part of every project. Without it, you fail to understand your client’s demands, and you will lose the chance to present your work efficiently and effectively. So, it is essential to find the best way of communication with your client. Although knowing the ins and outs of effective communication would require a thorough and lengthy discussion, here I will provide you with some essential techniques and strategies:
• Find the best suitable communication channel (such as video chat, email, etc.) for each client
• Address the client’s concerns and requirements in a vigilant manner
• Share relevant information with clients before they feel the need to ask for updates
• Keep clients up to date with any news or alteration that could affect them
• Add a personal touch to flourish the relationship with each client
If Something Keeps Repeating, Automate It!
These days we hear a lot about DevOps, and we use it in more or less every project all the way from integration to deployment. I want to talk about the mindset behind DevOps which you can benefit from in other parts of your project. The key idea behind DevOps is the efficient use of time, and the way to achieve this efficiency is through automating the recurring parts of your work. Spending some extra time developing the automated version of these specific tasks will save you multitudes of time, and you know how in business: "Time Is Money."
Do Not Forget the Importance of Design
The Agile methodology breaks down all the development work into short steps including planning, design and implementation, etc. Sometimes, we focus more on delivering the final product rather than having a competent design. I won’t get into to the multiple reasons leading to this. However, a major contributing factor here is that the design process does not interest most people. Developers are more interested in the coding process and immersing themselves in the technical challenges. However, implementation can only achieve perfection when accompanied by good design. Also, clients may show impatience to see the final product but in the end they expect to have a product implemented with a good design.
Be Critical About Your Way of Working
In every company, people tend to gravitate towards a certain fixed work strategy. Sometimes we are not aware of how this can make us inflexible and insensitive towards their client’s specific and individual needs. So besides relying on your own way of working, it is good to be critical and to always make room for improvement. For instance, my clients are usually from bank or financial institutes and we have come up with an effective work strategy over the years and it functions very well. However, will the same strategy work for other institutions like insurance companies? We can’t be sure, so we always need to evaluate if our existing strategies will be effective in new environments or if we need to make changes based on the new project. Therefore, it’s wise to have a different strategy based on different project types and clients. In this way, you adapt yourself based on the client’s demands leading to better results.
Put Yourself in the Client's Shoes
When you work for a client, think about his business as your own. This way, you have a better understanding of what has to be done in order to succeed in that particular business. You will also give a better sense of satisfaction towards your client for they will feel you’re both on the same side.
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