5 Ways To Test and Improve Website Customer Experience
Customer experience is crucial to long-term success. Efficient customer retention is best achieved through efficient optimization and productive interaction
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Customer Experience: The Key Factor of Business Success
Every interaction a business has with customers, whether physically or technologically, affects the overall customer experience. The better the customer experience is, the more likely the company will have repeat customers and positive reviews. A part of delivering quality user experience (UX) is making sure your business uses web development that facilitates a positive customer experience.
Website Customer Optimization
When your business website is optimized for your customer’s experience, their visit is less complicated. Even though your website needs to reflect your brand, it should be optimized to enable visitors to accomplish their tasks with little interference. How can your business website create a better customer experience?
Make the Website Load Faster
One of the easiest ways to improve your customer experience is to make your website load faster. The sad truth is that the easiest way to make a customer abandon your website is for your website to lag. Even a one-second delay can cause 11% fewer page views, a 7% loss in conversion, and a 16% decrease in customer satisfaction.
Your DNS provider’s speed may play a role in the speed of your website. Using a DNS provider with higher speed can help reduce your server’s response time. When your DNS server is slow, it takes more time for your website to load.
Mobile Usability Optimization
When visiting websites, most customers use a smartphone. In this day and age, it is reasonable for visitors to expect that the site they visit will offer them a mobile-friendly experience. As much as a slow website can turn a customer away, so can a slow or poorly created mobile website experience.
To create a customer experience that is optimized, it must be designed first. When working with your web developer, testing and applying the feedback often creates a better user experience. Since there is a direct correlation between the quality of service, and the loyalty of customers, delivery of a quality UX is a must.
Messaging Experience Optimization
Your customers may need to reach out to you. If it is complicated for them to do so, they may look elsewhere. Whether you are looking for customer feedback or a way for your customers to reach out to you, the more optimized the experience, the better.
In-The-Moment Website Feedback
Most customers don’t want to do a long and detailed survey to provide feedback for businesses. It doesn’t matter if the survey is sent via email or through the mail. They prefer easy. So why not use the moment they are on your site to get some feedback?
In-the-moment website feedback creates a single window with one or two questions, allowing you the feedback and your customer the ability to get on with their business. The utilization of this feature is less complicated than requiring the customer to redirect to another site.
Get Feedback Upon Exit to Detect Intent
Not every customer that visits your site is going to be satisfied with it. You can use the ones who leave to learn about what they didn’t like. A feedback pop-up can be used as guidance for what needs fine-tuning. This feedback pop-up should be fast and easy for the user to answer without taking up too much of their time.
Use a Personal Chat Box to Engage Visitors
Sometimes people visiting your site don’t waste their precious time looking for the answers to their questions. Using a personal chat box to engage these users can draw them in as loyal customers. When choosing to use the chatbox to engage visitors, the employees must answer questions quickly and efficiently, or they stand to lose customers instead of gaining them.
Putting It All Together For Better Customer Experience
Above are the tools you need to create a better UX. Customer experience is what will ultimately make or break your business. Optimizing your site to ensure mobile capability, quick loading speeds, and interaction is what helps gain customer loyalty. Customers like to feel important and valued. Putting together all that you have learned will make all the difference in whether the customers are returning or turning to your competition.
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