The world changed completely when the Internet was born. A business that used to spend millions of dollars on TV advertisements and newspaper ads had to realize the change the Internet brought. They had to change the directions of their investments and put their money in a place that had more potential to bring more customers. Soon, it became compulsory for businesses to have an online identity if they were to compete and be known in the world. A business is now represented most effectively with a website.
The people who give businesses their online identity are web designers. The online image of a business now relies quite a bit on these professionals—even an established brand could ruin its image by having a bad website. The true representation of a business in the form of a website depends on how a designer has understood the industry, the idea of business, its mission and how it has decided to deliver it. When you work as a website designer, here are the top six mistakes that you must avoid:
Even if your client gives you a project to design a desktop website, there is nothing wrong in inquiring once why they do not have a mobile website. The world is going mobile, and there are more smartphones in the world today than there are humans. People now use their phones to navigate the Internet, and desktop computers are dying fast. If your website looks horrendous on a mobile screen, it will send the same impression of your business to the visitors.
Yes, fancy things are fancy, but they have their places. You don’t want to kill the looks of a website in an attempt to make it appear interesting. There are millions of websites with dozens of fonts on the same page, which makes them look unprofessional. In the same manner, keep your background page color consistent throughout the website. You don’t want to hurt people’s eyes by using bright backgrounds with bright fonts. Don’t keep changing the layout of tabs and menus on every page.
Making Navigation A Mystery
The layout of the website and color theme should make it easy to find things on it. The top tabs should be consistently available on all pages for easy navigation. Breadcrumbs should be available so people know what pages they are coming from and how to return to them. The main logo of the website should allow visitors to go back to the home page, or the home page has to be made available on every page in some other way. A search box must be there and easily visible. A site map is awesome, too.
Yes, it is done quite a lot, but this makes the customers annoyed and makes them lose trust in a website. There are many ways web designers trying to fool customers. For example, at times, they will break the “back” button in such a way that customers will not go back to the page by pressing it. A sudden splash advertisement will appear on customers’ screen with an “x” to close the splash screen located in such a sneaky way that it will require a customer 10 to 15 seconds to figure out how to close it.
Inserting Images Everywhere
Sometimes designers think a page looks boring, so they introduce images on the page. This is not always a great step. At times, you want the customers to focus on the text on the page. At other times, just playing around with the background of the page will do the job. You don’t have to introduce images on every page. Sometimes the designer wants to show his/her creative side by inserting witty images, but in an attempt to do this, they make the web page heavier and slower to load.
Destroying White Space
Some of the coolest websites out there are also the simplest and most minimalist websites. It is odd that some people think that their web pages should be filled with content. The fact of the matter is that white space is very important on your website. Secondly, you want your content to look organized on the page so people can understand your website. Do not try to fill up every nook and cranny on a web page just because it’s your property. Use the white space wisely and keep your website looking professional.