This is the second post in the article series “7 Deadly Sins for Windows Phone Developers!“.
What is Envy ?
Envy is the desire for others’ traits, status, abilities, or situation.
Why: Because other people are so much luckier, smarter, more attractive, and better than you.
How does Envy relate to Windows Phone development ?
– jealousy, feelings of deprivation ..
Are you jealous of other successful Windows Phone App developers? Think you/your app isn’t getting the attention it deserves? Well, you may not be alone; and there’s definitely something we can do about it. Here are a few ways Windows Phone developers can get around Envy:
- Opportunity: Remember, we all started the same with
the new Windows Phone ecosystem & you have equal opportunity
compared to other app developers on the platform. And it is still a
newer Marketplace; so if you write something really cool & follow it
up right, you will shine!
- ISV: Individual Software Vendor. That is what
Microsoft calls us individual developers who produce Windows Phone apps
for the Marketplace. Did you notice the word Vendor? Yes, it started
with the Apple store, but it's still pretty exciting to have an immediate
consumer base across the world for your code. Accordingly, a Vendor
outlook needs to be developed, where we are answerable to our users. We
need to support & nurture our user/consumer base through detailed and
appropriate communication, visibility, regular updates, etc.
- Is your App discoverable? : Your million-dollar
idea had a spark when it first launched, but is it discoverable now
amidst hundreds of similar apps? Steps need to be taken to continually
make our app discoverable in the Marketplace. Releasing to newly open
Marketplaces, Search keywords, social buzz...anything helps.
- App Connect: Did you know your app could be
featured in the user’s Bing searches for tight integration? This, is
called Search Extensibility or App Connect and in my opinion, a great
way to showcase your app & keep bringing your users back into the
app. More info & code samples here & here.
- Marketing: So, you spent a lot of late-nights
coding up your dream app & just published to the Marketplace. Wait,
you’re job is not done. Careful marketing will get you spikes of app
downloads at the beginning & persistent numbers as your
features/user base grows. Talk about your app to anyone who would
listen. Get in touch with the MSFT User Community (@usercommunity) to make sure your apps are showcased.
- Brand: Your app has a greater chance of a loyal user
base if users see your app as a brand and it is up to you to position
your app accordingly. Start by making Twitter/Facebook profiles for your
app, to give yourself an official channel to communicate with your
users. Heck, make a website for your app for immediate brand recognition
through screenshots/feature highlights. This WP7 App Site template on Codeplex is a great way to start.
- App Reviews: If you think your app is nice & polished and you want an immediate burst of users, don’t be shy to reach out to WP7 sites like http://www.wpcentral.com/ or http://wmpoweruser.com/. App reviews by these heavily-followed sites will give your app immediate recognition & downloads.
- Promotions: Once in a while, MSFT or partners may run campaigns like this or this. Make sure you don’t miss these golden chances, as featured apps in the Marketplace skyrocket in downloads.
That’s all I have for today. So, let’s put our Envy aside and do everything we can to get our Windows Phone apps the recognition they deserve. And it takes one tap from the user to uninstall...so let’s continue doing all that we can to keep our app a first-class citizen on users’ phones.