7 Mobile App Development Trends to Watch Out for in 2018

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7 Mobile App Development Trends to Watch Out for in 2018

We take a look at seven trends you can expect to see taking off this year in the world of mobile application development. Do you agree with the list?

· Mobile Zone ·
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Swiftly moving away from the world of web apps and desktop accessibility, 2017 saw an upsurge in the number of users choosing mobile to be their primary option for internet access. Unlike what skeptics predicted, mobile app development was no bubble, nor was it an impermanent trend destined to run out, like an iPhone battery running on iOS 11. Mobile apps are a culture we have all grown accustomed to, from their presence in location-based apps, to their development on the spectrum of augmented and virtual reality.

In 2018, with respect to mobile app development, we will either be seeing brand new trends, or a huge upgrade from what users are already using. Before we dig into these trends, it is important to run through the anticipated hardware upgrades that will fuel the future of mobile app development.

The primary design of the smartphone is all set for an overhaul. Given the screen design introduced by Apple in their iPhone X, the likes of Samsung and its Android contemporaries in China will be looking to introduce devices without buttons. At the risk of sounding overly optimistic, one can hope for bendable designs to be made cost-effectively.

Of the 254-billion apps that are estimated to have been downloaded in 2017, over 90% would have been slaves to network speeds, especially in the markets of Africa and Asia where infrastructure remains an impending constraint. They need mobile app performance enhancement. With 5G network trials set to be underway across the world, the realm of app development will witness a change.  The integrated chips powering our smartphones are being improved as I write this, and in 2018, they are set to go a notch higher, thus allowing mobile app developers greater room to play, when it comes to app intricacies. Fans of augmented and virtual reality can already feel the surging adrenalin rush.

These enhancements in hardware are going to pave the way for mobile app development trends in 2018. For startups that have been hit by a plague of failures since 2016, this year could be a time of redemption, if it manages to ride high on the following ten trends in mobile app development.

1. Accelerated Mobile Pages to Find More Relevance

AMP listings were integrated into Google search in 2016, and since then developers have not looked back. Inculcating them within the app framework, developers have been able to use this boiled down version of HTML for better user experience and retention, with Facebook Instant Articles being one of the many success stories.

2. Demand for Wearable Devices and IoT to Rise

Thanks to Apple, the affordability constraint is out of the equation. App developers, starting in 2018, will be looking to develop apps for wearable devices, mostly watches. Currently, the likes of Zomato and Uber have invested in wearable app development, but like most, they only have scratched the mere surface.

3. Augmented and Virtual Reality Will Influence Mobile Strategies

Pokémon Go’ may have been a temporary storm on the eastern seaboard, but AR and VR are here to stay. Predicted to reap over $200 billion in revenues by 2020, developers are expected to create breathtaking mobile app experiences in AR and VR, and with compatible hardware entering the market, we can’t wait to get this party started.

4. More Businesses Will Invest in Cloud Integration

It took years but the world is finally waking up to the possibilities offered by cloud computing and integration. Streamlining operations, reduced costs in hosting, better storage, and loading capacity, along with increased user retention, are few of the many advantages of developing mobile apps over the cloud.

5. Mobile App Security to Gain Extra Attention

Yes, yes, we know it is not anything new, but with Uber coming out of the metaphoric closet and accepting the hacking, app developers will be looking to invest more in cybersecurity, given it is directly linked to users’ data privacy and protection laws. The finest minds in the industry will have to up the ante to drown out the uncertainty around mobile apps.

6. Predictive Analytics to Influence Mobile UI/UX

Mobile apps are going to move on from being mere utilities to being an integral part of your workflow. Giants like Facebook, Google, and Apple are already employing AI to use predictive analytics to enhance the customer journey across the UI/UX of the app, and 2018 is set to witness advances in this field.

7. Rising Popularity of On-Demand Apps

What was once being termed as an inevitable bubble in the realm of mobile app development, is now the future. With industries embracing the on-demand business model like an old friend, one can expect UI/UX enhancements, m-commerce facilities, predictive analysis, and business bots, to fuel the growth of Uber-like apps in 2018.

Summing Up

At the risk of sounding like a cliché, one cannot emphasize enough about smartphones being the future, given how trends in mobile app development have managed to captivate users across the globe for the last 3 years. As we usher in another year, inquisitiveness and excitement galore, the future of mobile app development resides in some of the finest brains in the business.

ar, iot, mobile, mobile app development, mobile security, vr, wearables

Published at DZone with permission of Amit Manchanda . See the original article here.

Opinions expressed by DZone contributors are their own.

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