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8 Predictive Analytics Questions Answered by the Guy Who Wrote the Book

Eric Siegal, author of the recent Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, takes on eight Big Questions:

1. What is predictive analytics?

2. Why is predictive analytics important?

3: Isn't prediction impossible?

4. Is predictive analytics a big data thing?

5. Did Nate Silver use predictive analytics to forecast Obama's elections?

6. Does predictive analytics invade privacy?

7. What are the hottest trends in predictive analytics?

8. What is the coolest thing predictive analytics has done?

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