The popularity of Agile concept is on the rise. Its reputation as a reliable technique for delivering improved outcomes has breached the realm of software development and has gained acceptance in other spheres such as marketing and financial planning.
Increased flexibility, better cooperation, enhanced quality and quicker results are some of the hallmarks of the methodology that are claimed and valued by its followers. The increase in resilience to handle frequent changes is explicitly seen as the major aspect that makes it quite appropriate for fast-paced domains, especially eCommerce. Also, various other factors reinforce the suitability.
Advantages of Agile in eCommerce
An eCommerce portal has to be on par with its competitors in terms of technology and user experience. Moreover, the look-and-feel needs to be upgraded regularly. Developing such advanced features through traditional development techniques can put an eCommerce website at risk of unnecessary delays and unwanted outcomes. The Agile concept, on the other hand, can cater to the constant changes in requirements, as the deployed Scrum teams can flexibly adhere to the revisions in the release plan at regularly held Scrum meetings.
An eCommerce portal also has to evaluate its features continuously. The adaptive iterative process of Agile development based on a resilient culture typically serves well for the eCommerce by increasing flexibility and productivity in responding to change requests. By following Agile, the website features with maximum performance can be analyzed by Scrum teams in Sprint retrospective meetings.
Once completed, the improvements can be put into effect instantaneously, which ensures constant optimization. These regular iterations are typically agile in nature, and wouldn’t be possible through the traditional methods such as the Waterfall model.
The volatile nature of eCommerce business requires the subject matter experts of the online business to work in close collaboration with technical teams. A steady stream of marketing and branding ideas has to continuously flow from the experts to the technical teams. It helps in enabling constant improvements in technical features, which subsequently leads to enhancements in the overall customer experience. Besides, the room for prioritization of the requirements through analytical estimates allows for the identification of gaps, if any, in the functionality, leading to successful implementation of requirements.
Agile eCommerce Process Flow
Tenable for bespoke eCommerce projects and planning, the Agile methodology of development starts by working smaller components. The development team functions in a sequence of overlapping phases in order to absorb regular feedback that helps in optimizing the delivered components.
Phase 1: Following the commencement of the skeletal framework's development, the first step is usually the creation of the database and the eCommerce module.
Phase 2: The team sets the development of Component A, which encompasses the conceptualization and creation of the portal’s functionality, along with the testing of outcomes of Phase 1. It also absorbs the client’s feedback on it.
Phase 3: Features the development of Component B that oversees the design and development of all pages, along with the optimization of Component A, based on the earlier feedback. This also includes testing the outcomes of Phase 2, while absorbing the client suggestions.
Phase 4: Incorporates the development of Component C that includes the integration of payment gateways and check-out processes, along with the optimization of Component B based on earlier feedback. This phase also includes testing the outcomes of Phase 3, while absorbing the client’s inputs and feedback.
The Apparent Difference
Agile development enables the continuous delivery of components required by the portal, which ensures the acceleration of business values in the ever-changing sphere of eCommerce. The attention to detail on technical and design aspects achieved through improvements at the shortest notice ensure enhanced user experience and maximum customer satisfaction.