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Agile and The Chasm

· Agile Zone

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Someone posed the question:  Has Agile Crossed the Chasm?, a reference to Moore’s work on marketing.

Agile is no longer the prevue of pioneers and visionaries.  Agile shows up in the popular business press. PMI is all over it.   The big accounting/consulting firms are marketing agile. Clearly (at least the term) agile is reaching the mainstream.

According to Moore’s model, people on the other side of  The Chasm, the  Early Majority, want to improve existing processes. They are not interested in a radical change in operations. They want something that works out of the box.

This makes sense if you are talking about a technology product.  But agile isn’t a product. It’s a set of practices, built on values and principles. Agile relies on the ability to inspect and adapt.

Many people want to lose weight, but don’t want to change their diet or exercise habits.  We know what happens.

Many managers in organizations with traditional functional hierarchies want the benefits of agile –without disrupting the status quo. Not going to happen.

Still no silver bullets.

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Published at DZone with permission of Esther Derby , DZone MVB .

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