Over a million developers have joined DZone.

Amazon as a competitor to Google and Apple

· Java Zone

Easily build powerful user management, authentication, and authorization into your web and mobile applications. Download this Forrester report on the new landscape of Customer Identity and Access Management, brought to you in partnership with Stormpath.

Amazon seems to become a competitor for both Google and Apple. Recently, it has taken the following two steps:

  • It created its own app store for Android. [1]
  • It created an online storage service that streams music to mobile and other devices. [2]

These feel like slow and deliberate steps towards Android-based mobile devices. Amazon’s strengths are as follows:

  • Compared to Google: much more focused, good at selling things, has more content readily available, many accounts with payment information already exist.
  • Compared to Apple: understands the web (Apple really should have a web-based iTunes store [3]), better at marketing (Amazon’s affiliate experience is much better than Apple’s, the same holds for publishing on the iBookstore [4]).

Amazon is not as good as Apple at producing quality hardware, but better than most companies. It’s inspiring to see Amazon’s strategy unfold, I’m looking forward to the next chapter.

Related reading:

  1. How Amazon could loosen Google's iron grip on Android
  2. Amazon Cloud Drive: online storage with one new idea
  3. Why the iTunes store should be web-based
  4. Adam Engst on iPad and ereaders. Quote:

    [...] I can't say that working with Amazon has ever been easy for publishers (and we haven't done much with it), but working with the iBookstore has been the most amazingly horrible, opaque, and frustrating experience I've had. Apple's software is terrible, the iTunes Connect Web site is lousy, and support questions often aren't answered for - and I'm not kidding here - months. It's gotten a little better over time, but mostly it makes my stomach hurt.
  5. Touring The Amazon Appstore

The Java Zone is brought to you by Stormpath—offering a complete, pre-built User Management API for building web and mobile applications, and APIs. Download our new whitepaper: "Build Versus Buy: Customer Identity Management for Web and Mobile Applications".


Published at DZone with permission of Axel Rauschmayer , DZone MVB .

Opinions expressed by DZone contributors are their own.

{{ parent.title || parent.header.title}}

{{ parent.tldr }}

{{ parent.urlSource.name }}