AMD Whistles Up New Champions To Slay its Dragons
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The company also set
up a newfangled centralized engineering operation that’s supposed to focus AMD’s
engineers and IP portfolio on “the strong business opportunities in front of
us,” Meyer said in a statement.
AMD is praying new
blood can find a way to the sustained profitability that has eluded it.
anticipating the revelation of AMD’s save-the-company asset lite strategy that
it’s been promising to delineate for a year DigiTimes claims – based on
unidentified sources – that AMD is planning to outsource both CPU and GPU production
to Taiwan Semiconductor Manufacturing Company (TSMC) is the second half.
It says TSMC has
started testing a SOI manufacturing process “to land orders for AMD’s Fusion
The paper speculates
that AMD could then sell off some of its manufacturing equipment and lower operating
Anyway, Allen has
been with AMD for 24 years and ran engineering, responsible for the development
of the Athlon 64 and the Opteron, AMD’s one success story.
The new Central
Engineering organization will be run by Chekib Akrout, who is coming over to
AMD from Freescale Semiconductor, and Jeff VerHeul, the AMD’s corporate VP of
Together they are
responsible for AMD's technology and product roadmaps in partnership with AMD’s
business units and will also report directly to Meyer.
Akrout was VP of
design technology at Freescale and worked for AMD’s technology partner, IBM, before
that responsible for the many-core Cell processor and embedded PowerPC cores.
VerHeul is an IBM
AMD said it also
promoted Allen Sockwell to senior VP, human resources and so-called chief
talent officer responsible for developing AMD’s “leadership assets and employee
Sockwell replaces Michel Cadieux, who like Rivas is leaving the company “to pursue new opportunities.”
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