The popular API client tool Postman just launched an embeddable "run in Postman" button, that you can use to fast-track integration with your API(s). Shortly after I wrote a post about the importance of API definition driven embeddable tools for API service providers, Postman contacted me and said, "hey! we are already working on that!"
Embeddable tooling for APIs is nothing new, something we've seen leading providers like Twitter and Facebook employ successfully, but it is something that is fairly new for API service providers. Having a robust embeddable strategy like this one from Postman, and last week's example from SDK provider APIMATIC, is something all API service providers should be considering in 2016.