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Android One: Bringing Mobility to the Majority

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Android One: Bringing Mobility to the Majority

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Google has long-since cultivated a reputation for giving unparalleled access of information to billions of people around the world. ’Googling’ is a term understood by everyone on the planet. And it’s this mindset that Google has embraced as a corporate identity in their other endeavors.

Today, Google introduced the Android One family of phones to India, one of the largest untapped markets in the world. Their goal is simple:

To make high-quality smartphones accessible to as many people as possible.

These phones are a result of collaboration and compromise between a dozen hardware companies. Google, in an effort to deliver the best experience, will administer software updates directly to Android one devices. They’ll have expandable storage, replaceable batteries, dual SIM cards, and even an FM tuner.

While the Android One debuts today in India for 6,399 Rupees (that’s about $105 USD), other emerging markets in Southeast Asia like Indonesia and the Philippines can expect to see the phone by the end of the year.

For developers, this announcement is a simple one - more potential customers. And for a market such as India, the potential for innovative and effective apps is great.

You can find Google’s official announcement video below, and a link to their announcement here.


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