Apple once again made headlines in a March 21, 2016 event where CEO Tim Cook announced a slew of new devices at Apple’s Cupertino campus. Though the trend for recent devices Apple’s own iPhone 6 and 6s, along with Android gadgets such as the Samsung Galaxy S7 has been bigger, faster, more powerful, the newly debuted iPhone SE upends this pattern.
Rather than another so-large-it-requires-a-saddlebag handset, Apple unveiled the iPhone SE, a 4-inch device with beefed up specs. 2014 saw the release of the iPhone 5S, Apple’s final 4-inch device before moving on to larger screens. Essentially, the SE is an iPhone 6S in the form factor of an iPhone 5S. The latest iPhone variation from the fruit-adorned tech giant rocks an A9 processor, offering 2x the speed of the 5S. There’s a 12MP camera that can capture 4K video, NFC for transactions including Apple Pay, and the hands-free Hey Siri feature. This amalgamation of features is packed into a more pocket-friendly housing. The 16 GB variant runs for $399, with a March 24, 2016 pre-order date, and March 31 launch day.
Along with the iPhone SE is more fresh hardware in the 9.7-inch iPad Pro. Like the SE, the iPad Pro is simply a smaller version of Apple’s flagship tablet, with most of the same internal components of the 12.9-inch Pro. Powering the 9.7-inch Pro is an A9x chip, and there’s compatibility with the Apple Pencil. According to tests by TechCrunch however, the 9.7-inch Pro is ever so slightly slower than its 12.9-inch predecessor. Unlike many tablets, the 9.7 Pro boasts a 12MP camera complete with LED flash. Pricing begins at $599 for a 2 GB wi-fi variant, and $749 for a 129 GB version, and a whopping 256 GB model for $899.
Not to be left out is the Apple Watch, which received quite a makeover treatment. The wearable now sports a brand new line of bands, like woven bands, leather and sport straps, and even a Milanese black band. Plus, there’s a new lower starting price ($299) for the Apple Watch, which should entice potential buyers.
While the hardware may have stolen the spotlight, iOS 9.3 is out as well. Notable features include a neat Night Shift option that optimizes screens for nighttime reading , plus a fingerprint lock for docs in the Notes app. A new SDK, CareKit, launched with a health focus, intended for care apps. Enterprises like hospitals may take advantage of CareKit to develop apps and allow patients to better their health with the aid of mobile devices.
Impressed by Apple’s new array of gadgets? Unimpressed? Chime in over in the comments section, or hit me up on Twitter!