Over a million developers have joined DZone.
{{announcement.body}}
{{announcement.title}}

Apple Quietly Revises Its In-App Purchasing Requirements

DZone's Guide to

Apple Quietly Revises Its In-App Purchasing Requirements

· Mobile Zone
Free Resource

Launching an app doesn’t need to be daunting. Whether you’re just getting started or need a refresher on mobile app testing best practices, this guide is your resource! Brought to you in partnership with Perfecto

Apple has quietly revised its in-app purchasing regulations. Mac Rumors provides details, this post gives a summary.

Previously:

  • If you sold app content outside the app, you also had to implement in-app purchasing.
  • Your in-app price had to match your external pricing, while giving Apple a 30% cut at the same time.

Now:

  • You only have to implement in-app purchasing if you show a link or button that takes people to an external purchasing site.
  • You can choose your in-app pricing freely.

Analysis:

  • The old rules were unclear as to whether companies with monthly subscriptions (such as Netflix) would have to implement in-app purchasing (which is a lot of work). The new rules clarify that they don’t have to, as long as there is no “click here to purchase stuff” button.
  • Why the change of heart? There are several possible reasons:
    • The old in-app purchasing requirements might have been a strategy tax [1], where one part of a company is supported at the expense of another part. In Apple’s case, the old requirements would have given iTunes movies, iTunes music and iBooks a competitive edge against, say, Amazon. On the other hand, they threaten the competitiveness of the the iOS app store against Google. Now the latter party prevailed.
    • Some companies such as the Financial Times were prepared to drop their iPad app in favor of a webapp [2].
    • Competition from Android is increasing.

 

All in all good news, because we can keep on using Amazon’s Kindle app. Looks like Amazon won this game of chicken with Apple.

Keep up with the latest DevTest Jargon with the latest Mobile DevTest Dictionary. Brought to you in partnership with Perfecto.

Topics:

Published at DZone with permission of Axel Rauschmayer, DZone MVB. See the original article here.

Opinions expressed by DZone contributors are their own.

THE DZONE NEWSLETTER

Dev Resources & Solutions Straight to Your Inbox

Thanks for subscribing!

Awesome! Check your inbox to verify your email so you can start receiving the latest in tech news and resources.

X

{{ parent.title || parent.header.title}}

{{ parent.tldr }}

{{ parent.urlSource.name }}