- If you sold app content outside the app, you also had to implement in-app purchasing.
- Your in-app price had to match your external pricing, while giving Apple a 30% cut at the same time.
- You only have to implement in-app purchasing if you show a link or button that takes people to an external purchasing site.
- You can choose your in-app pricing freely.
- The old rules were unclear as to whether companies with monthly subscriptions (such as Netflix) would have to implement in-app purchasing (which is a lot of work). The new rules clarify that they don’t have to, as long as there is no “click here to purchase stuff” button.
- Why the change of heart? There are several possible reasons:
- The old in-app purchasing requirements might have been a strategy tax , where one part of a company is supported at the expense of another part. In Apple’s case, the old requirements would have given iTunes movies, iTunes music and iBooks a competitive edge against, say, Amazon. On the other hand, they threaten the competitiveness of the the iOS app store against Google. Now the latter party prevailed.
- Some companies such as the Financial Times were prepared to drop their iPad app in favor of a webapp .
- Competition from Android is increasing.
All in all good news, because we can keep on using Amazon’s Kindle app. Looks like Amazon won this game of chicken with Apple.