Application Performance Trends: August 24th

We hope you had a relaxing weekend. To start you off with a productive week, we gathered last week's articles all in one place. This past week we discussed 5 best practices we learned from the experts at eTail East and 3 ways to use adaptiveness to make your company more successful. To help with web performance optimization we gave a brief history on web page size, and hosted a webinar to help you increase conversion rates. Enjoy!

Recent Application Performance Trends

5 Best Practices We Learned at #eTailEast 2015

Yottaa recently attended the eTail East conference in our home town of Boston, to discover how retailers use both online and offine efforts to reach their target audience. Omnichannel was the main topic of conversation, so we created a list of the 5 best ways to put it into practice. Including making KPI's holistic, making online sales more localized, and integrating your digital platform.  Click here to read the full article.

The Human Side of Adaptive

Do you know why adaptive web design works? It creates a strong mobile approach as well as a strategy that helps companies perform better. Using this technique along with DevOps and blue-green deployments allows companies to get things done at an enterprise level.  Read the full article here.

A (Not So) Brief History of Page Size and the Web

When working with the web you always have to be up to date on the latest technology in order to stay ahead of the game. One web design trend that's always changing is the size of web pages, which is measured by “weight,” or total bytes delivered to the browser. But why does the size of a web page constantly change? Find out in the rest of the article.

Webinar: How to Increase Site Conversions without a Redesign

On Wednesday, our experts hosted a webinar, highlighting five immediately actionable strategies that retailers can leverage to increase eCommerce productivity. If you don't have the time or budget to commit to a full-scale redesign these tips can help you start to see higher conversion rates. Watch it here!