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If it's for me personally, then I'd say you "go and develop a fancy nice Android app". Why? Because you have its full power at hand, a market where to deploy it and hence a nice potential audience which is going to consume it. That's the point! Your range of target consumers. I'm saying this, though, because I'm and Android fanboy, I know how to develop Android apps and I love to develop for it!
But if you're in the industry, more specifically, in the web industry, things change immediately. A major fact there are the human resources and the required knowledge you have to deal with/acquire. That's exactly the scenario where I'm currently in. As an architect in a web development company, I cannot just say "come on, lets open another development branch, hire good mobile devs or train existing ones". Well, I could, but it wouldn't be the most economic way of doing things. Instead, what you aim to do is to reuse existing resources, in the form of knowledge and devs as much as you can. Because in the end, (at least for now) 80-90% of our focus will still be the web platform, but we have to be ready also for the remaining 10-20% allocated to the mobile part. And the latter one is growing enormously fast.
The Mobile Zone is brought to you in partnership with Strongloop and IBM. Visually compose APIs with easy-to-use tooling. Learn how IBM API Connect provides near-universal access to data and services both on-premises and in the cloud.