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Artificial Intelligence (AI): Transforming The IT Industry In 2020

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Artificial Intelligence (AI): Transforming The IT Industry In 2020

In this article, we discuss four (realistic) ways that artificial intelligence will improve the IT industry as we continue on in 2020.

· AI Zone ·
Free Resource

It's not a matter of whether or not artificial intelligence will change the future of the IT industry, but how and to what extent it will change it. What a great year we had! 2019 brought us great transformation and excitements in the artificial intelligence (AI) space. 2020 promises to be greater! 

The 21st century age is one of the exciting periods of human history where technological advancement is taking place in our daily life. We now have smartwatches monitoring patient’s health, cars driving themselves, robots working in industries, and artificial intelligence unleashing unstoppable innovation every day. 

In fact, AI offers the opportunity for businesses to automate routine tasks so that humans can better use their time, providing higher valued contributions said, Ellie Mirman, CMO, Crayon. Tech-savvy marketers are now using the potential of AI to enable balanced revenue with effective growth and good customer experience

However, AI has opened so many opportunities to improve marketing and sales operations. Organizations that have enabled AI at the enterprise level are increasing operational efficiency, making faster, more informed decisions, and innovating new products and services.

Before we start talking about the evolution of AI and its effects in the IT industry, we have to keep in mind there are no such things as “finished technologies.” Technology is always moving forward, and AI is no exception.

Below, therefore, are four ways artificial intelligence will transform the IT industry in 2020

AI Will Improve Sales Forecasting

Sales managers face several problems while trying to predict what their team’s total sales will fall each quarter. But come to think of it, who would not love convenience? We all do, even our customers. 

Savvy marketers worldwide are using artificial intelligence to pave ways for more rewarding human interactions. Platforms now leverage this technology to collect and aggregate marketing metrics and draw meaningful analytics out of data.

The most significant value AI is producing to salespeople today is saving their time and bringing more data to the table to improve decision-making processes, definitely not replacing them. This way, salespeople can focus more on selling and personal communication with people rather than doing a lot of routine tasks that no one really likes.

With the use of AI, managers are now able to predict with a high degree of accuracy next quarter’s revenue, which in turn helps a company, from an operations standpoint, to better manage inventory and resources.

2. AI Will Create A More Customized User Experience 

With AI on the minds of not only businesses but also customers, it’s definitely going to become a prospective advantage in 2020. Several businesses will use AI to customize user experience, data analytics, buying trends, and browsing history. 

As a matter of fact, the IT industry is steadily using more AI, and it's now becoming one of the key factors in providing SEO services that actually work. For example, when a prospective customer visits an IT company’s website and searches for a particular service, the system is set to show recommendations that are customized specifically for his/her preference. With this, the prospect will find the interaction more personal and will gladly get in touch with the company. 

 3. Power Fraud Prevention

A study by U.S. cybersecurity software giant, Symantec, reveals that over 800 million people across 20 countries were affected by cybercrime last year. Victims of cybercrime lost a total of $172 billion — an average of $142 per person — as a result, researchers said.

Cybercriminals have upgraded their ways of attacking businesses in today's digital world. But the interesting part is that we now have AI-powered fraud detection tools, which can go against sophisticated fraud schemes. 

Howbeit that cybersecurity solutions can use AI algorithms to identify digital threats as they occur, long before a breach takes place, and use this information to prevent them. Over time, machine learning would determine what’s normal and fight off anything that seems out of the ordinary.

4. AI Will Enable 24/7 Customer Support

Who doesn’t appreciate customer support with fast response and uninterrupted service? Absolutely no one! 

One of the surprising benefits of using AI for automating responses is its independence from time constraints and holiday offs. We can't rely on human performance when it comes to having 24/7 customer support.

An eMarketer paper recently published cites customer support as being directly aiding to 38% of online purchases. And, 62% of consumers who have used customer support felt reassured and said they would be more likely to purchase again from the merchant who provided the service.

However, AI will make it possible for customers to have  24/7 support  in order to:

  • Identify customers' issues.

  • Respond with solutions and suitable products.

  • Resolve issues instantly.

  • Enhanced customer satisfaction.

 AI for the customer service process brings a comprehensive balance in the support system. While customers receive efficient solutions, agents fulfill their service commitments and relieve loaded support channels from the hectic rush.

Key Takeaways

The era of AI has brought a change to the existing process in the IT industry. A vast majority of companies see AI as essential to competitiveness, hence, there will be a stream of new operations empowering a culture of entrepreneurship, creativeness, and innovation. Are you ready?

What do you think about artificial intelligence? Are you scared or excited about its impact on sales? Share your thoughts in the comments below!

Topics:
2020 predictions ,artifical intelligence ,customer analytics ,customer support ,it analytics ,online security ,user analytics

Opinions expressed by DZone contributors are their own.

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