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AT&T's New HTML5 App Store and APIs

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AT&T's New HTML5 App Store and APIs

· Web Dev Zone ·
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Yesterday AT&T dropped their big and much-anticipated news on the mobile market: the Windows-Phone-powered Nokia Lumia 900, an upgraded, Americanized version of the Lumia 800, which has been receiving stellar reviews in Europe.

The new flagship Nokia AT&T Windows Phone could cause a huge splash in the mobile consumer market -- and from there, of course, to developers, whose biggest problem with Windows Phone 7 to this point has been its relatively small market-share. The Lumia 900 may answer the mobile developer's 'why develop for WP7' query with the simple answer: 'plenty of people are using it'.

But AT&T enticed developers with another bunch of announcements, not specific to WP7:

  • HTML5 app store: competition for the Apple and Android (and Windows Phone) stores, to be sure, but without the threat of buy-in. Mobile developers are moving more and more to HTML5 (Adobe knows what it's doing), and AT&T wants them to sell their products through an AT&T store.
  • API platform: AT&T may have learned from Amazon that the platform is, maybe, where the money will be. AT&T announced several new APIs designed to make developing for mobile easier, including:
  • 'add that to my bill' technology, removing in a single stroke all developers' worries about payment, and monetization in general. Everyone pays their AT&T bill, and everyone trusts AT&T; so why not get your money through your users' AT&T bill? Should make developers extra-happy with AT&T -- especially if they're already developing in HTML5.
  • AT&T Cloud Architect: like the name says, a storage and IaaS platform with developers' interests first -- especially small developers, if I interpret the announcement language correctly.
  • AT&T U-verse APIs: giving developers access to receivers running AT&T U-verse software.
  • Application Resource Optimizer: presumably designed to help developers optimize their apps for AT&T phones, data plans, and network use overall. 


For more details, check out the official press release, or a live blog transcript of AT&T's CES keynote (if you enjoy that sort of tension). This may prove to be a crucial moment for mobile development, as awesome new Nokia phones arrive in North America, and AT&T throws a bunch of its weight behind Windows Phone -- and also HTML5 (and cloud, and living-room technology..).

Deploying code to production can be filled with uncertainty. Reduce the risks, and deploy earlier and more often. Download this free guide to learn more. Brought to you in partnership with Rollbar.

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