A growing number of business applications are implementing gamification training to enhance user engagement, reward employees and build brand awareness. Primarily, gamification is the art of applying the theory and concept of game mechanics in non-game situations. Most businesses have incorporated games for years, whether in training employees or in enticing more customers. This technique provides users with more reasons to perform tedious and challenging tasks while keeping them engaged in the process.
The following are among the different ways to incorporate gamification training in your organization.
1. Determine tangible results and seek ways to reach them.
The best way to implement gamification training is by discussing with your team the different tangible and attainable results that employees aim to have. Afterwards, you can use this technique to leverage your employees’ efficiency and skills to ensure overall productivity.
2. Make your strategies aligned with business goals.
Whether it is on a corporate or non-corporate setting, gamification training is employed on a variety of strategies. For instance, peer to peer competition or individualization may work in some organizations such as the academic setting, while other business environments may choose a different formula. Thus, it is important to consider your organization’s goals when implementing gamification strategies for optimum results.
3. Collaboration is key.
Instead of relying on competitive angles, you may want to consider using enablement and collaborative techniques to push business outcomes, which are crucial in implementing gamification training strategies. Individuality may only be relevant when there is an issue that needs to be addressed such as the differentiation of skill. Otherwise, organizations should always look to the gamification technique as a group effort. Collaboration also fosters a unified and team-orientated execution where accountability and transparency exist instead of greater focus on the self. Moreover, collaborative efforts serve as a potent component of professional and personal engagement.
4. Explore the benefits that human factors offer.
There is a wide range of external and internal human factors that are at play in the gamification training process such as behavioral science and psychology, which impact the reward system. By identifying these factors, it will be much easier to engage individuals and encourage them to work toward the improvement of the entire organization.
Gamification has been proven to provide positive results to a number of organizations that have opted to implement this technique in their business processes. By being aware or the right tactics to use in incorporating this technique, it will be much easier to promote results that are lasting and aligned to the company’s goals.