iOS developers (and Android, soon) looking for a better way to A/B test their apps should take a look at Bestly, a tool that describes itself as "the best and easiest way to add A/B testing and staged rollouts to native mobile applications." This blog post from Luka Bratos provides a helpful summary of Bestly as well as a tutorial on how to work with it using CocoaPods, and offers a few images of Bestly in use. It looks like a pretty interesting tool in helping developers understand what, exactly, users respond to.
Bestly: A/B Testing for Native Mobile Apps
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