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Beyond Bieber and Beyonce: How Our CMO Uses Twitter

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On March 10, I celebrated my 7th anniversary with my first social media darling, Twitter.  In fact, according to Twopcharts, that's 99.9 percent longer than all other Twitter users.

While we've had our ups and downs over the years, I still find Twitter to be a valuable social platform. Specifically (and measurably), for Jive, it's one of the most effective ways to share information about industry news, congratulate our customers, and connect in real-time during important events.

Luckily, I'm not the only one that sees value in this platform. Recently, CEOWorld Magazine named Jive CMO Elisa Steele one of the "Top Chief Marketing Officers You Should Follow on Twitter."

In light of this recognition, I did an informal interview with @elisasteele and gave her one rule: answer all my questions in 140 characters or less!

How long have you been on Twitter?

Started in 2009. Now it's part of my #workstyle.

What made you join?

Curiosity. Wanted to see the stories people were sharing. Had no intention of telling my own!

What made you get active?

Discovered @Twitter is a great platform to share what I love, learn from others and build relationships.

What are the subjects of your tweets?

#Moments #Work #Life #Whatever

You can continue this conversation with Elisa and me in the comments below or on Twitter at @elisasteele and @deirdrewalsh.

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