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Bootstrap's Top 10 Big Data Predictions for This Year, Part 1

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Bootstrap's Top 10 Big Data Predictions for This Year, Part 1

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Big data is one of the dominant marketing topics of 2013 and Bootstrap believes that every technology related company needs to define their big data positioning and value-proposition. Since we’re still in the season of predictions, we pulled together Bootstrap’s Top 10 Big Data Predictions for 2013. These predictions are a mix of serious and frivolous thoughts on the state of the big data market as it enters what we believe will be a turbulent year.

Here is part 1 of our predictions:

1. 50% of all IT and technology predictions made for 2013 will involve the term “big data.”
2. 100% of generation Y – Millennials assume “big data” and “Hadoop” are the same thing.
3. The debate around big data will get more granular and focus on the 2nd and 3rd V’s – variety and velocity – now that the first V – volume – has largely been addressed.
4. The first half of 2013 will see the continued big data free-for-all but, in the second half of the year, we expect a wave of consolidation activity and to see leaders emerge in the big data market.
5. Cloud big data platforms will become a reality led by Amazon Redshift and followed by a pack of emerging contenders.

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Published at DZone with permission of Bootstrap Marketing , DZone MVB. See the original article here.

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