Building Smarter Businesses With Cognitive Services
Organizations that deploy cognitive services will work more efficiently, safely, and sustainably, and deliver more engaging and immersive experiences to their customers.
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Today’s successful businesses aren’t just fast and efficient. They’re becoming truly smart thanks to a new breed of technology called “cognitive services.”
The term “cognitive services” describes machine learning, artificial intelligence, and distributed algorithms that make it easy to integrate vision, speech, language, knowledge, problem-solving, analysis, categorization, moderation, and more into apps and businesses.
Cognitive services enable applications to evolve and adapt rather than simply following prewritten rules. They augment and expand human capabilities, allowing us to do our jobs faster, more efficiently, and more sustainably.
Cognitive computing doesn’t aim to replace the human element but to extend human capabilities. Humans can think deeply and use reason to solve complex problems, but we lack the ability to analyze and process massive amounts of data. That’s where computers excel. Cognitive computing era makes the most of both strengths: the human’s and the machine’s.
As cognitive systems solve complex problems, they improve their efficiency and accuracy building and acting upon sophisticated pattern recognition models. These systems aren’t explicitly programmed to work in a fully prescribed way but to naturally interact with human data inputs, then learn and grow based on the data they accumulate.
Big players like Watson, AWS, and Microsoft, as well as fast-moving startups like SiftNinja and Clarifai, have released a massive number of cognitive services, delivering them through APIs that make them a snap to fold into new applications.
Examples of Cognitive Services
Translation: Enable two users to chat in their own — different! — languages by translating their messages in real-time.
Natural language processing: Analyze massive amounts of data inputs and gauge the sentiment of the messages.
Chatbots: Create an intelligent bot that parses natural language from a human and responds as accurately as another human could.
Facial recognition: Detect human faces and organize them into groups based on predetermined categories.
Machine learning: Intelligently sense, process, and act on information delivered by sensors to control devices in response to environmental factors like temperature, rain, or earthquakes.
The Impact of Cognitive Services
Cognitive services are used to create new types of customer engagement, build smarter products, improve internal operations, and make smarter decisions. Cognitive services have already made a significant impact on three areas of business.
With the vast amounts of data and information they have at their disposal, applications can use cognitive services to find patterns, insights, and connections that the hardest-working human might never identify. And having found patterns once, they can create new and unanticipated ways to adapt and grow, making discovery a more accurate and efficient proposition.
Cognitive services empower businesses to see, hear, speak, understand, and interpret natural language and information sets, enabling them to create new, engaging experiences for users, customers and themselves. By understanding and responding to the ways users interact with apps and each other, cognitive systems are changing the way humans and systems interact.
The most challenging but potentially revolutionary impact of cognitive services is on the decision-making process. Intelligent systems can rapidly weigh evidence and analyze information, then make a decision based on data, not hunches. They can consider and act on complex sets of information — something as simple as recommending a product on an e-commerce site or as complex as optimizing smart devices in an industrial setting.
The Rise of Cognitive Business
Organizations that deploy cognitive services will work more efficiently, safely, and sustainably, and deliver more engaging and immersive experiences to their customers. From the way we buy goods to the way our children learn to the food that we eat, they will drive the innovation of industries and organizations into the future.
The question is, How can you get started implementing dynamic cognitive services into your business today? To start, look at a couple things:
What are the biggest inefficiencies affecting your workflow today?
What are your most significant customer complaints?
What processes represent the biggest bottlenecks?
With answers in hand, you’ll be ready to explore the vast range of cognitive services at your fingertips and discover how they can transform your business.
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