Can Machines Really Draw? The Growth of AI Graphic Designers
There is a palpable fear among graphic designers that machines are now coming to take over their jobs. Is there any substance to this fear?
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Some years back, what readily came to mind when you thought of a graphic designer is someone who sat hours, days, and even weeks on a workbench trying to figure out how to create logos, posters, and pamphlets with assorted writing materials, paper, scissors, and glue. It was a very painstaking task and there was a lot of room for mistakes.
The proliferation of PCs made the task relatively easier; mistakes were rare and could be quickly amended with the keyboard and mouse. Digital transformation is no longer a buzzword, and the graphic industry needs to understand that it is imperative for any success they may envisage in their processes.
AI, machine learning, and deep learning are venturing into the world of graphic designers, and there is a palpable fear among graphic designers that machines are now coming to take over their jobs. Is there any substance to this fear?
Can machines draw, create logos, and do all other design works? Do we still need graphic designers who go through the tortuous route of learning graphic design?
These are interesting questions and, for example, Tailor Brands’ AI tech ensures your logo is high-quality, professional, unique, and can be created in minutes. Every organization leverages its website to attract and convert customers; you just don’t get an easy website builder tool that can build a beautiful, on-brand website in just a few clicks.
You get a website that is automatically designed by AI, and this will be based on your logo and brand style.
There is also the case of Nikolay Ironov, the AI designer that can completely generate original logos and create brand identities based on them. The system has the sophistication of analyzing information about organizations.
It can generate the essence of a concept, which enables it to come up with an endless flow of related imagery. The AI designer goes on and over in the compilation of color schemes, handling compositional tasks, and the creation of patterns and 3D models.
Another good example where an organization has used an AI graphic designer is in the unique packaging designs for Nutella; the AI algorithm took over the traditional role of humans and created millions of designs. The most interesting thing in this AI designer is the ability for personalized packaging that consumers can leverage to create Nutella labels printed with words or names of their choice.
These cases should ordinarily cause some elements of concern for the traditional graphic designer, who may feel threatened.
One of the principal goals of digital transformation is to ensure an improved customer experience and going by the way AI has come into graphic design, it’s expected that customers will enjoy the experience of having a job that may last weeks, being concluded in minutes.
Allaying the Fears of Graphic Designers
Graphic designers have a good cause to feel threatened, but that may not be completely necessary yet. There is no way AI will replace human thinking: it can only augment it.
AI can analyze the users and then create logos that will better design the complete layout of a website, and it has the cognitive ability to check the different objects needed and their relevance to a website. It is surely going to open up an avenue for more exciting opportunities.
These opportunities can be leveraged by designers to become better creators. After all, digital transformation is also intended to make tasks easier for humans, and graphic design is not an exception. What we expect from AI and machine learning is to make it easier for graphic designers to come up with more complicated images and designs they would otherwise not be able to create.
Digital transformation is impacting every sphere of human life, and the COVID-19 pandemic has given it a faster pace. The world needs a mutual co-existence between humans and technology: a digitally transformed world is for humans and not for machines. AI can design logos, but humans need the logos.
What we expect in graphic designing is for AI to make us smarter. More people are going into different forms of businesses, and taking into consideration the explosion in the global population, depending on humans to handle the logos and other designs needed to meet the demand may create hindrances.
It’s easier for an AI-powered graphic designer to categorize websites into specific categories and then choose fonts, suitable color combinations, backgrounds, and the overall layout of the websites. As we are doing this, we must realize that large volumes of data must be involved and AI becomes necessary for digesting and analyzing big data.
Without AI, it may be an effort in futility to handle the type of data we are envisaging in the graphic design industry. AI has come to make processing more cost-efficient; graphic designers should welcome AI into the industry with open hands.
Personalization has become a very necessary ingredient in the business landscape, and in this era of big data, it’s imperative that AI must be deployed to help personalize the booming eCommerce sites. When a human designs the branded baseline, AI comes in to personalize customer experiences based on the data gathered from their profiles.
If we have to go by Ray Kurzweil, Google’s Director of Engineering, graphic designers still have some years to go before AI can take over their tasks; computers will not have human-level intelligence before 2029.
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