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Cloud World Forum Builds Business in the Cloud



London, 21 May 2015 - As the digital world continues to accelerate, IT purchasers are undoubtedly leveraging Cloud, analytics, mobility and social technologies in order to stay ahead of emerging competition and maintain the pace of innovation. With Cloud computing continuing to replace rigid software and service models, this year's Cloud World Forum (24-25 June) will respond to IT professionals who are focussed on building and investing in future-looking Cloud models.

Cloud's ability to bring together business operations at a single access point has triggered a huge escalation in new businesses - according to StartUp Britain, 581,173 businesses were founded in 2014, an increase on the previous year's 526,173, which had already surpassed 2012's 484,224. Furthermore, Companies House reported that in February of this year alone, 51,596 new companies were established. The scalability that Cloud offers is a key driver for start-ups, especially those that expect to grow rapidly, for instance, app-based taxi booking firm Hailo built its business on top of Amazon Web Services and sees itself going further with scalability.

In large businesses, CIOs have to hone new skills and learn how best to harness the power of Cloud, coordinating their IT investments and strategies. While for start-ups and SMEs, the Cloud allows them to compete with their incumbent counterparts and in some instances, surpass them. Coupled with the fact that the Cloud lies at the core of disruptive technologies which are shaking up the industry, such as Uber, Hailo and Netflix, IT investors need to forward-think and create flexible, scalable business models that are built on the Cloud. For instance, Netflix boasts its partnership with Amazon Web Services for content delivery, while MapMyFitness uses Rackspace in order to keep up with its rapid growth.

As EMEA's largest Cloud event, 2015's Cloud World Forum will host 16 content theatres and boasts the industry's most comprehensive agenda, shaped by in-depth conversations with C-level IT purchasers and technology pioneers. With over 300 enterprise speakers, discussions will be focussed on the IoT, DevOps, containerisation, hyperscale computing, software defined everything, communications and collaboration, and employee experience.

A number of exciting new features have been added to 2015's programme, including the Cloud Tech Hub which will connectLondon's thriving tech start-up and SME community. Working in conjunction with leading Tech City influencers, this will bring a dedicated area for new and rising companies to exhibit in, alongside bigger tech players such as Salesforce, Google and more. On the evening of the 24 June, it will also host a DevOps meet-up led by David Gildeh, Founder and CEO of new start-up Dataloop.IO, which is focussed on building a new monitoring tool for DevOps/Operations teams that run Cloud services at scale. 

"While cloud has already gone through a massive growth, it's still a fraction of what's about to come," said Ewa Campbell, Head of Marketing, Cloud World Series. "Cloud World Forum 2015 responds to the investment areas and trends and by expanding the show's content we are ensuring need-to-know information is delivered to meet the demands of senior IT professionals."

For further information, visit cloudwf.com. Alternatively, keep up to date with the event on Twitter using @CloudWSeries or #CloudWF, to gain exclusive previews ahead of 2015's conference and exhibition. For media information please contact Dana Hare at dana.hare@proactive-pr.com or Sian Borrill at sian.borrill@proactive-pr.com, or call +44 1636 812152.


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