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Coding Your HTML Email - 3 Common Issues and How to Fix Them

· Web Dev Zone

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We always have our inbox filled with plenty of emails or newsletters, which usually is thrown out as junk, eventually accumulating in your spam. However, what some businesses don't realize is the benefit that sending emails or newsletters can provide in promoting their business. However, encouraging readers to subscribe to your newsletters or emails can be a daunting proposition. Offering them with irresistible offers won't be enough to motivate your clients to open your emails, and you'll also need to present them templates that features clean HTML codes and attention grabbing CSS.

There have been a lot of studies that proves that emails in the form HTML format generates more Click-through rate (CTR) compared to text-only emails. However, the guest post isn't about making you believe that you should avoid using plain text, rather the post will focus on how HTML version email is better compared to using text-only emails.


Let's Get Started

HTML emails can be very profitable for your business, as they help you connect with your customers in a highly efficient and effective manner; however that may require bringing a professional designer on-board offering PSD to HTML conversion services . Moreover, since today HTML emails are used as one of the leading components by business organizations to communicate their message, it becomes more important than ever to enhance your HTML emails. This necessitates brining uniqueness and perfection to the emails.

Coding email in HTML format can give you a hard time, especially if you're just a novice programmer or merely a web design professional. For instance, even missing out a single closing tag can wreck your otherwise perfectly written email. And so, to help you learn about some common mistakes that incapacitate your HTML email coding project.


Ways to Code HTML Emails Successfully

Here we'll discuss about some problems and solutions to turn your coding job into success.

1. Create and Test Your Multiple Emails Accounts

Web designers often spend substantial amount of time in crafting pixel-perfect designs that provides optimal user experience, and then test their designs across multiple platforms. However, when it comes to emails, most of us fail to pay due attention to testing how well they work across different platforms. And as a result, your clients might not receive the email as you've expected. For instance, videos or flash content won't show

A viable alternative to this problem is to create multiple email accounts and testing your HTML emails on each one of them. This will help you verify whether the users are getting your message as intended on Outlook, Yahoo, Gmail, Thunderbird etc.

2. Create Emails Using Tables

Probably reading this key point will make your wonder – why you should go back to using tables, when you can create HTML email structure easily using CSS. That's because CSS enabled email layouts won't work – unless you want to create a simple email – or your target audience uses the latest email reading tool. However, there are few things to keep in your mind when creating email structure using tables:

  • Rather than creating a combination of widths on the tables or on the cells, set width on each cell separately, as shown below:


<table
cellspacing="0" cellpadding="0" border="0">

<tr>

<td
width="120"></td>

<td
width="250"></td>

</tr>

</table>

  • Is spacing is important for your email layout, them make sure to nest your tables within the main table.

  • Remember that Outlook 2007 doesn't support the background images applied to tables. And thus, you'll have to use the background image in the body when sending an email for clients using Outlook 2007; but, in that case other browsers like Gmail, Yahoo and a few others won't support your background images.

3. Apply an Inline Style When Coding Your CSS

There are email clients such as Gmail and Hotmail that ignore reading HTML code from the head or external CSS files. Since you're creating your email structure in table format, apply inline styles to your image and text elements. Let's consider an example:

{

line-height: 1.4em;

margin: 0px 0px 12px 0px;

}

Using the above code will style all your paragraphs in your HTML page. But in case your style is ignored (possibly what Gmail will do), then your page paragraphs will be styled in accordance to the default email your client uses. Now use inline CSS to style all your paragraphs in the page:

<p style='line-height:1.4em;margin:0px 0px 14px 0px;'>Dummy text</p>

This will help you get more consistent results. However, when styling your page elements inline make sure to consider a few key points:

  • Avoid applying inline style to elements not before the coding is finished.

  • You can use some sort of email service or any tool to apply an inline style to your elements such as Campaign Monitor.


Let's Wrap Up!

Have you been thinking of coding an HTML  email? Well, then there are a few issues that you may stumble across while you're coding. This post will help you understand about the three most common issues and solutions to fix them up.

Learn why developers are gravitating towards Node and its ability to retain and leverage the skills of JavaScript developers and the ability to deliver projects faster than other languages can.  Brought to you in partnership with IBM.

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