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Competitors Are Using Video To Steal Your Social Media Lunch Money

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Competitors Are Using Video To Steal Your Social Media Lunch Money

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You hear about the power of videos for B2B ad nauseum, but I have only seen a few hard stats on why mid-sized businesses should spend the time creating videos to fuel their social media marketing.

Which is why I was glad to find these killer stats from KissMetrics.

The Impact of Video on Sales

  • Video testimonials increase sales by 600%
  • Web visitors stay twice as long on pages with video
  • Shoppers who view a video on a web page are 144% more likely to buy
  • The use of video in e-mail results in a 96% increase in click through rates
  • Explainer videos increase conversion rates by 20%

I was slow to warm up to using video for social marketing content creation, but I now do all my client content marketing projects using video as the key medium for the original content creation.

I use it for my blog, too. The findability bump (search benefits) of using the social media latecomer Google+ Hangouts and YouTube alone make it a slam-dunk.

However, the real one-two punch comes in the content parceling, repackaging, and repurposing.

Content Marketing Mediums

  • Video on Demand (duh!)
  • Podcast (by striping the audio out)
  • Multiple blog posts (by having the audio transcribed and edited)

From that, and a little preplanning, you can create awesome multimedia eBooks and white papers from your content, too. All that makes video a stupid simple decision.

Marketing Video Types You Consider

  • Animated/cartoon
  • Behind-the-scenes documentary
  • Case study
  • Company events
  • Employee and customer insight and best practices
  • Customer testimonials
  • Explainer videos
  • Industry trade show wrap-ups
  • Internal and external thought-leader interviews
  • Presentations
  • Product demo
  • Product reviews
  • Screencasts
  • Whiteboard/illustration

Does Size Matter In Video Marketing?

According to the Forbes Insight’s report, Video in the C-Suite, 36% of executives like videos that are 1 to 3 minutes, while 46% want videos that run from 3 to 5 minutes. Keep it simple. I use 2 to 4 minutes as the rule of thumb.


Opinions expressed by DZone contributors are their own.


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