A commitment to continuous quality is easy to make. At this point, everyone understands the importance of frequently updating mobile apps: You see the other side of things when you use apps yourself, and you know that every small upgrade and addition matters, especially for power users. That said, one specific type of update gets more buzz than the others.
Everyone's Talking UI
Simply put, user interface upgrades keep active users engaged and win over those who haven't touched your app for a long time. It's a reason to stay and it's a reason to come back.
Design a UI and use automated app testing to ensure that it functions properly.
Take a look at a few recent news reports and blog posts:
- Mobilesyrup explained Weather Underground's "visual overhaul" that cleaned up the UI with a new font and slick style.
- Lyft got a major UI update that should help consumers that only use one hand to interact, as well as make the app easier to handle on bigger screens, according to The Next Web.
- Android Community posted an article about the ESPN app upgrade that gave it a more "Material Design" look - but we'll get into that in a bit.
- PCMag released a blog post indicating that the design of the new LinkedIn app is its No. 1 new feature.
And that's not all. There's even buzz online when mere rumors of a UI upgrade permeate social media. Digital Trend reported on a potential WhatsApp update that will introduce "a clean, uncluttered UI" for a potential video-calling capability.
Great UIs Take Practice
Users care a lot about the interfaces of apps. They want it to look great and be intuitive by providing contextual options. This shouldn't be news to you. Just think about what you like best about your favorite apps.
"Great UIs require a focus on a dedicated persona."
However, without a commitment to continuous quality, delivering a UI and user experience that your app owners enjoy will be difficult. It takes an iterative approach comprised of mobile app testing and mobile monitoring practices. It also requires a focus on a dedicated persona: Who is using your app and what kind of interfaces do they like best? And lastly, it demands a keen understanding of what makes UIs great.
It's a Material World
Here's where Material Design comes in. Android Authority explained the principles of Material Design, a UI development framework for creating mobile apps that are easy on the eyes, simple to understand, intuitive and familiar. In fact, Google recommends using principles of Material Design on Android devices, according to Android Authority, because the company followed these best practices when making its mobile operating system. In essence, Material Design is about using white space, big typefaces, simple and recognizable graphics, complementary colors and following users' eyes.
At the end of the day, you won't know what works until you try it. Animations like calendar folds are nice, but does that feature perform well? Color schemes might seem friendly, but do users enjoy them? So, take an iterative approach and slowly but surely make your app's UI great with mobile app testing, mobile monitoring and a commitment to continuous quality.