Core Web Vitals Optimization Techniques
From May 2021 onwards, Google will be launching a new update called the Page Experience that will promote websites offering an exceptional user experience.
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Web Vitals is an initiative by Google that helps webmasters improve user experience on their website. The importance of UX can’t be ignored. Good user experience is a key to obtain high rankings on Google. From May 2021 onwards, Google will be launching a new update called the Page Experience that will promote websites offering an exceptional user experience.
Core Web Vitals is a significant part of the Page Experience update. Therefore, optimizing the Core Web Vitals is crucial to maintaining an upper hand on your organic competitors.
What are Core Web Vitals?
Core Web Vitals are a set of metrics that measures speed, responsiveness, and visual stability. The top metrics that make up the Core Web Vitals are:
- Largest Contentful Paint (LCP): It measures website loading speed. To offer a good user experience, the LCP should be below 2.5 seconds.
- First Input Delay (FID): It measures the time taken by the website to remain interactive. FID should be less than 100 milliseconds.
- Cumulative Layout Shift (CLS): It measures visual stability. To offer an exceptional user experience, the CLS should be 0.1.
How to Optimize For Core Web Vitals
Here are the top strategies to optimize for the Core Web Vitals:
Use a CDN
Use a CDN to speed up your website. A CDN is a network of proxy servers that offers fast delivery of internet content. Moreover, you can use an image CDN to control how the images are served before the user.
Upgrade Your Server
Upgrade your server to improve the most significant contentful paint score. Move to a better hosting plan that offers higher bandwidth. A slow server such as a shared hosting plan often hosts several sites, therefore, slowing down your website. When you move to a dedicated hosting plan, you get more server space and a higher bandwidth which speeds up your website. Providers like GoDaddy offer strong uptime and speed.
Include Proper Height and Width Attributes
Use the same aspect ratio for all the images on your site. Here is an example code:
<img src="joker.jpg" width="280" height="350" alt="a joker with a ball">
Specifying the image height and width will ensure that the browser reserves space for the image to avoid any CLS issue.
Optimize CSS Delivery
Use WebP Image Format
WebP format is the latest image format that loads faster than the traditional image formats like JPEG, GIF, and PNG. Several plugins allow the conversion of all the images in your site into WebP format. Google also recommends converting all your images into this faster format.
Loading your website font takes time, and no content is loaded till the font is loading. When you preload a font, it speeds up the page's loading and prevents flashing unstyled text. Also, you should load only the fonts that you need instead of downloading all the character sets.
Top Tools For Core Web Vitals Optimization
There are several tools that you should use to identify the Core Web Vitals issues on your website. Here are some of the best of them:
Login to the webmaster dashboard and click on the Core Web Vitals option under the Enhancements menu. Now, click on 'open report,' and you will find all the issues that affect your site. Click on the error, and you will find a list of sample URLs that have the issue. Copy the URL for further analysis using the Page Speed Insights tool.
Debug all your tools using the Query Monitor WordPress plugin. You can easily debug database queries, detect PHP errors, and find issues in enqueued scripts and stylesheets.
Finteza is an advanced webmaster analytics tool that offers a Lighthouse report to identify the Core Web Vitals issues on a domain along with suggestions to fix the errors. The tool is beginner-friendly, and you get recommendations to improve the SEO, accessibility, and performance of a domain. The tool measures each of the six most essential metrics for page performance, such as First Contentful Paint, First Meaningful Paint, Speed Index, First CPU Idle, Time to Interactive, and Estimated Input Latency.
It analyzes the web page's content and generates suggestions to make it load faster. The tool lets you know whether your page passes the Core Web Vitals test. It checks the LCP, FCP, FID, and CLS scores.
It is an image optimization and lazy load plugin. The tool compresses images without affecting image quality and can compress up to 50 images in one click. Besides, you can quickly identify the settings that are making your site slow.
Core Web Vitals optimization is a crucial part of search engine optimization that every webmaster should pay attention to. Follow the steps discussed in this article to make sure your website offers the best experience to users. Also, there will be more metrics added to the Core Web Vitals in the future, so you need to ensure your site passes the test.
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