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Corporate Social Networking Takes Hold

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Corporate Social Networking Takes Hold

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Great post from the Financial Times, discussing the popular trend of using internal social networks to boost performance, productivity and collaboration. The article mentions Salesforce’s Chatter as one of these large internal networks and illustrates how it can dramatically reduce response times on important issues.

From taste tests on a new burger to making the sprawling arms of the European Commission work together, organisations are using internal social networks to boost productivity, flatten management structures and monitor who makes the real decisions.

San Francisco-based companies such as Yammer, acquired by Microsoft for $1.2bn last year, and Jive, as well as Salesforce.com’s Chatter service, are connecting up employees around the world while allowing managers to watch who is talking to whom and what the conversations are about.

The McKinsey Global Institute estimated that companies could save $900bn to $1.3tn each year by using social technologies. Up to 80 per cent of the value of social media may not have yet been captured as people focus on targeted marketing on consumer networks such as Facebook and Twitter, rather than the transformative data that can be gleaned from employees using networks at work, according to Deloitte.

Originally posted HERE


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