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CPaaS Enabled Applications

DZone's Guide to

CPaaS Enabled Applications

Telestax is launching the RestcommONE Marketplace to produce a significant revenue opportunity for communications service providers.

· Integration Zone ·
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It was great talking to Kevin Nethercott, Vice President of Business Development for Telestax® about its RestcommONE Marketplace™ powered by their CPaaS (Communications Platform-as-a-Service) enablement platform, RestcommONE™.

Service providers participating in the Marketplace are quickly CPaaS enabled and gain immediate access to available real-time messaging, voice and video applications to sell to their business customers.

Service providers now become partners where they profit from a value-based revenue sharing business model that favors themselves, the application vendor and Telestax. Where CPaaS offerings have historically been a single vendor solution that locks partners into their platform, the Marketplace is open to any application and service provider to participate.

The RestcommONE Marketplace offers participating service providers a new business opportunity by providing in demand real-time applications and solutions that are certified and integrated into the RestcommONE Platform. This new CPaaS-enabled computing paradigm blends traditional telecommunications with new enterprise applications to create and deliver real-time communications business solutions that scale.

Today, through the RestcommONE Marketplace, service providers can select SMS-enabled business applications to offer a full choice of rich communications products and services to their existing business customers. Because the service provider becomes their own CPaaS, they benefit from increased margins and keep all traffic on their network.

The initial large opportunity for service providers is to SMS enable all of the phone numbers on their network to provide SMS-based products and services. In addition to the available SMS-enabled applications, RestcommONE’s industry leading APIs and robust visual design tool help service providers create revenue generating applications in hours and days. Telestax is quickly adding real-time voice and video-enabled applications to the Marketplace to offer rich WebRTC applications.

“The business models of the current CPaaS players can often be at odds with their service provider partners. Further, as their customers become successful, the costs associated with moving messages, voice and video traffic through these CPaaS platforms can often scale disproportionately,” said Michael Brandenburg of Frost and Sullivan. “The Telestax RestcommONE Marketplace offers a creative revenue sharing business model that provides high value to business customers while increasing revenue opportunities for application vendors and service providers alike.”

MetTel, Lumin, Ipitimi, and TeleHealth are among those who are working with Telestax and excited about the prospects the RestcommONE Marketplace offers.

“We are excited to enhance our preeminent communications solutions with RestcommONE’s industry leading real-time communications technology,” said Ed Fox, Vice President of Network Services for MetTel. As our business customers continue to look to us for over-the-top (OTT) SMS communications, apps and interactions with their end users fueled by artificial Intelligence and other bots, we look to the Telestax RestcommOne Marketplace to enable rapid deployment of these services.

"We jumped on the SMS/texting movement early by reinventing the success of our popular call center, around the SMS. It helps us reach entirely new audiences, like the national teen bullying hotline whose audience prefers texting to talking; and as a result, more victims are willing to reach out. Now we have moved our SMS-enabled call center application to the RestcommONE Marketplace. The process was painless and the opportunity for Service Providers to become distribution partners is incredible," said Greg Nielsen, CEO of IPitimi.

“Our Marketplace is enabling service providers around the world to quickly offer their own branded CPaaS offering, along with high-value SMS-enabled business applications. It is in the cloud and on par with other CPaaS players. Within a month our service provider partners can be on level playing ground with others in the market and shortly after they can offer their business customers new products and services,” said Ivelin Ivanov, co-founder and CEO of Telestax.

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Topics:
cpaas ,integration ,communications

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