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You Need a Dedicated Space for Telling the Stories of Your API Consumers

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You Need a Dedicated Space for Telling the Stories of Your API Consumers

If you don't tell the story of cool things people are doing with your API services, they'll never know how your solution works and will probably never think of you again.

· Integration Zone ·
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Telling the story of what your API accomplishes may seem like a pretty simple, straightforward thing, but you'd be surprised how many API providers don't do this on a regular basis — how many don't have dedicated stories, showcases, or similar sections on their website. This is why I beat this drum on a regular basis. If you don't tell the story of the cool things people are doing with your API or your API services, then they will never know how your solution works and will probably never think of your service again — even when they actually have the specific problem that you solve.

To help demonstrate this in a very meta way, I'm going to showcase how my clients showcase their clients. Deep man. Next up is my partner DreamFactory, providing six very compelling stories about how their API deployment and management platform is being put to use.

  1. TECHeGODreamFactory is at the core of TECHeGO's powerful ERP platform 
  2. Verizon Cloud: Discover how DreamFactory gave Verizon Cloud a turnkey developer portal.
  3. IntelLearn how Intel uses DreamFactory to expose legacy SQL data as a powerful REST API for AngularJS.
  4. Maxwell Lucas: Read how Maxwell Lucas uses DreamFactory to deliver a world-class travel advisory application for their enterprise companies.
  5. Senske Services: Find out how Senske Services uses DreamFactory to REST-enable Microsoft SQL Server for a mobile ticketing application.
  6. The Binary Workshop: Discover why Binary Workshop uses DreamFactory as the REST API platform for their co-working SaaS applications.
  7. Shortrunposters.com: - Find out how DreamFactory enabled communication between the shop floor, a backend MySQL database, and a proprietary e-commerce portal.

Honestly, this type of blog posts makes for easy content for me, and obviously, it makes my partner DreamFactory happy. More importantly, it is yet another reminder for you to tell the story of the people who are using your APIs and services. Telling stories is essential to you obtaining new customers, but it is also essential for analysts like me to understand the real things being done with your APIs, allowing us to cut through the hype of the tech space.

Take another look at your API storytelling apparatus. Do you have an engineering blog or a blog dedicated to your API? Do you have stories, testimonials, customer showcase, or other dedicated areas for telling stories about your customers? Do you actively share these stories via your company's social channels like Twitter, Facebook, LinkedIn, and more? There are just a few of the questions you should be asking.

Your API is not enough. Learn why (and how) leading SaaS providers are turning their products into platforms with API integration in the ebook, Build Platforms, Not Products from Cloud Elements.

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