DH2i™ Company, recently named a Cool Vendor by Gartner in the “Cool Vendors in Servers and Virtualization, 2015” report, today announced its DxAdvantage Partner Program—an opportunity for value-added resellers (VARs), consultants and OEMs to differentiate their Microsoft SQL Server offerings with DxEnterprise container management software. The program highlights DH2i’s commitment to the channel as well as its investment in enablement resources and advanced technical training to solidify its partners as trusted IT advisors.

According to Gartner’s recently published Forecast Analysis: Enterprise Infrastructure Software, Worldwide 2Q16 Update (July 6, 2016), “The enterprise infrastructure software market is forecast to reach $244 billion in total spending by 2020, with a five-year compound annual growth rate (CAGR) of 5.5% in constant U.S. dollars. This is up from $240 billion and a 5.1% CAGR in the 1Q16 forecast update.”

With increasing Windows datacenter complexity, OS sprawl and suffocating licensing costs, the demand for a better way to manage SQL Server on-premises and in the cloud has exploded. DH2i’s DxAdvantage program provides a unique opportunity for partners to insert themselves into this massive market opportunity and provide unparalleled customer outcomes. The initial implementation of DxEnterprise also opens the door to a recurring revenue stream for partners as well as access to previously inaccessible wallet share.

DH2i’s DxAdvantage Partner Program provides partners the ability to integrate DxEnterprise mobility, orchestration, HA/DR and multi-subnet support into their existing offerings. Program enrollment also entitles partners to a comprehensive set of tools and collateral that promise to reduce sales cycles, enhance trusted advisor status and dramatically increase revenue. The Program includes:

•  MSP and hosting opportunities

• Rich discounts and other incentives

• Extensive technical and sales training

• Sales tools and marketing support

• Opportunity registration for margin protection

“DH2i’s channel partners need access to the best technology and resources to maintain their status as strategic advisors and drive sustainable revenue,” said Connor Cox, Director of Business Development, DH2i. “Our goal is to create a channel ecosystem that enables our partners to provide superior customer outcomes, increase wallet share and help customers get more out of their IT infrastructure and budget.”