Great conversation with Vic Singh, CEO, and Founder of Kanvas which is empowering developers by giving them an increasingly robust SDK that lets them enrich applications for end-users with next generation editing tools, cameras, and facial tracking.
Vic and his team are working to fill the void in mobile rich editing and creativity given that Facebook's and Snap(chat)'s filters are limited to their respective ecosystem. Their goal is to reach both large and small developers who can put the SDK through its paces and provide feedback and insight on what's appealing and what needs work on the self-service platform.
The top vertical messaging apps that are not Facebook and Snap have anywhere from 10 million to 100 million users who are interested in fun content like AI filters, overlays, and face tracking.
Kanvas provides this by allowing developers to replace the camera in their app with editing tools, filters, animated gifs, animated special effects, face tracking, and stop-motion video. This provides a better camera experience for the developer, as well as the user of the app.
More and more communications are being done through rich media - photos, videos, and animated gifs. These rich media effects are not easy to work with and can use a lot of memory on mobile phones. Kanvas' SDK platform allows for flexibility and helps build an amazing consumer app to enhance engagement.
While Kanvas is focusing on messaging apps right now, they envision moving into dating, printing, commerce, education, and user-generated content (UGC) applications in the near-term.