Summary: Help companies with dinosaur IT systems survive the ice age of innovation. Become a Dinovator…
Before reading this blog post, you should have read: how the cheapest X86 became the smartest switch on MWC, how the cheapest X86 can solve the 4 biggest telecom industry problems and the telco innovator’s den.
If you thought that we were waiting by the phone to get calls from telecom CEOs for the telco innovator’s den then you don’t know us. From the start, we did not think they were going to call. However we were surprised that one of the top 10 telecom CEOs actually got our blog post, read it and considered calling. This is a clear signal that our base message: “The telecom sector needs to innovate or things will get messy” was spot on. There are three things that sell in this world: sex, gossip and controversy. If you want to deliver a message to a large audience that does not want to listen, pick at least one as your theme and build a guerrilla marketing campaign around it.
If you think that we are now organising the Bitpipe Accelerator Den, then you are also wrong. Yes we would be able to assist in supplanting inefficient telecoms with efficient Google Mobile and Fiber. However would that serve a lot of people? Do you really want lawyers to start calling you with offers to help you with your divorce because Google detected that your partner is looking into it but hasn’t told you yet? Do we really want to see large 300.000 employees companies reduced to 3000 because they are now bit pipes? Telecom downsizing is not pleasant. So please if you are working in the telecom industry, or in any industry that is the victim of disruptive innovations, then please keep on reading and become a Dinovator…
Dinovators are people that wake up one morning and find that the company in which they have been working for many years has been converted into an IT dinosaur. Not because the employees have been doing something wrong but because the outside world just went too fast and out innovated them. You now have two options: 1) Jump ship 2) Show dinosaurs how to innovate. If you are a Dinovator you prefer option two.
So how can you innovate in a traditionally minded company? You can go and show slides. You can go and tell everybody that the wolf is coming. However we tried those approaches years ago and you will fail. Majorities and laggards don’t want the status quo to change because they have a vested interest in it and they don’t know if they will have so in the new reality.
What works however is seeing magic with your own eyes. Anybody that has seen and touched the future can’t deny it any more. Now how can you show the future to people? First of all you need to understand their problems. If in the telecom industry the problem is revenue generation, then don’t go and show them a new proposal for a better protocol or faster network. Show them how new revenue can be generated, churn reduced, cost reduced, OTT revenue generated, etc.
So if you are technical then you can use the cheapest X86 server with 6 ports or any other device you can get your hands on and put an open source operating system like Snappy Ubuntu Coreand you can create some Snappy Apps to show that there is a better future and can convert it into the smartest switch that solves the 4 biggest telecom industry problems. You can use the open source Juju charms and some cloud to show how complex telecom software can be abstracted and how for instance an open source SMSC can have a rest API with three parameters [to, from & message] and still deliver the same SMS service as that very expensive box that has all types of SMPP and other useless APIs and takes months to integrate with. If you are in financial services, retail, logistics, industrial, energy, etc. then you can probably find some other cheap box that can be Snappyfied or open source software that can be charmed so you can show your magic.
If you are not technical but have access to suppliers then you just ask them to surprise you with what they can come up with if they would apply disruptive innovations like Snappy and Juju. If you promise them that you will arrange a meeting with the boss of your boss if they surprise you, then they will be happy and surprise you for sure.
However to accelerate “dinovation” and to be inspired with what a community of dinovators can do, our proposal is to use Twitter. Just tweet a 1 minute video or a short blog post about your “dinovation” and include #dinovator and @telruptive. If you see tweets with great “dinovations” then you retweet them and share them with colleagues, customers, partners and bosses. This way you can become part of the the Dinovator Movement. The Dinovator Movement is not accepting that companies that have been around for many years are useless and need to be substituted. The Dinovator Movement is about showing that even in the most traditional companies there are Dinovators at work that show how that company needs to adapt to the new reality. The Dinovators explain to management that what is needed is Innovator’s Dens in which partners, customers, suppliers, etc. are invited to participate and innovation can be accelerated without RFPs and wasting everybody’s time. A Dinovator wants their company to embrace the new reality and thrive on it. Open Source has made becoming a Dinovator super easy. Nobody will put a critical system in production without paid support so even business people will be happy with open source Dinovations. However open source has a magical power, it does not get stopped by RFPs. So use its power. Have a Dinovator Day…