Don't Build Apps, Solve Business Problems

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Don't Build Apps, Solve Business Problems

Are in-house developers the best source for your mobile apps? The BiTE interactive CEO talks about solving business problems with mobile apps.

· Mobile Zone ·
Free Resource

It was great speaking with Joe Farrell, CEO and co-founder of BiTE Interactive at the CA Technologies Built To Change Summit. BiTE is CA's preferred and exclusive mobile product studio.

Joe's philosophy regarding apps is that consumers "hire and fire" with every use. Joe and his team use CA tools and live API creation to reduce creation time by 67 to 75 percent.

Q: What are the keys to successful mobile app development?

A: Understand the job(s) customers want the app to do. Engage the customer and do a "deep dive" beyond their functional use of the application. Customers don't know what they want. It's our job to help them see the possibilities since we know the innovations in the market. People buy things to do many more jobs than they're able to communicate. Functional uses are the tip of the iceberg. Emotion and status are more important and more difficult to discern. It's our job to understand the functional, social, and emotional needs customers are looking for the app to fulfill.

Q: How can companies get more out of mobile apps?

A: Know that change is coming and embrace it. Think about ways of solving your customers' problems. especially those they don't know they have. We conduct a two-day on-site strategy session with the entire team. We do not take order for apps, we are a strategic partner solving business problems and helping to meet the needs of end-user customers.

Q: What real-world problems are you helping your customers solve?

A: Prudential initially called us to create a quiz app. After further discussion, we learned they wanted to improve their sales process. We created a way for their agents to have dynamic presentations based on real-time feedback they're getting from their prospects. We've also created a dynamic counter that monitors "time thieves" in presentations, show the time left for the presentation, and make adjustments in everyone else's time to present.

Q: What are the most common issues you see affecting companies in the development of their mobile application strategies?

A: 1) They think mobile is something they need to have a strong opinion on, it has a certain cache, people feel like they must put a stake in the ground. We pull the stake up and ask about the business problem they're trying to solve and discuss whether or not a mobile app is the best solution to the problem. 2) Companies think we have developers, they can develop the mobile apps we need. Is this the highest and best use of their developers? Do their developers excel at developing mobile apps? Are they sensitive to user experience (UX) and customer experience (CX)? 3) Thinking about software creation as a conveyor belt.

Q: Where do you see the greatest opportunity for mobile apps?

A: 1) The future is IoT. I'm actually somewhat disappointed we're not further along. Companies like Samsung have all the vertical integration but aren't making it happen. Companies are thinking about how they can benefit from IoT rather than thinking about how to make people's lives simpler and easier. If you do this, your company will be wildly successful. Just look at Apple, Amazon, NetFlix, Airbnb, and Uber. 2) The next future is automotive. Self-driving cars are just the beginning of what we'll see with cars. They'll become our phones, our meeting spaces, and our living spaces - maybe not all the time.

iot ,mobile ,mobile app development

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